Things to know about a website:
1) A website is a sales rep that never sleeps.
You need one. In this day and age, it’s a non-negotiable. If someone hears about your business and wants to know more, what’s the first thing they’re going to do?
2) A good website doesn’t have to cost the earth.
We build all our websites on WordPress, a platform that is versatile, affordable and accessible. We also offer workshops once your site has been built so that you can learn how to update it yourself.
The online audience is a hungry beast with a short attention span. If you want to stay top-of-mind you need to feed it often with juicy content. Producing interesting, topical and engaging content is the best way to please the SEO gods.
(SEO, if you’re not sure, stands for “search engine optimisation”. Basically, it’s how Google ranks your website and social media profiles, helping people to find you online.)
The more (quality) content you produce, the more likely it is that people will stumble upon your brand in the online space. This is the essence of content marketing.
What kind of content are we talking about? Blog posts, newsletters, social media posts, YouTube clips, shareable images – you name it.
The social media conversation has shifted over the years from: “Does my business/brand really need to be on social media?” (because the answer is YES) to “How can we do social media well?”
It starts with a coherent strategy, tying all the elements together as a cohesive whole. And then it’s about quality not quantity – growing an interested and active community, rather than having vast numbers of faceless followers.
To have a successful online presence, you need to be present and accessible.
If you are not on social media platforms, you cannot see what people are saying about your business (or industry), and you can’t be a part of those conversations or steer them in a way that benefits your business.
Whether you’d like to hand over the reins entirely to Pomegranite or you’d just like some help with strategy and a bit of training so that you can implement it yourself, we will tailor a package to suit your needs and budget.