As far as social media platforms go in South Africa, Twitter is way up there. In fact – it’s third, with 5.5 million users, as of 2013. (In case you were wondering, Facebook is tops with 9.4 million users, and Mxit is first princess in the pageant with 7.4 million users).
The growth rates of active Twitter users in South Africa are phenomenal, jumping from 2.4 million in 2012 to 5.5 million in 2013. Saffas post 54 million tweets a month. I’ll give you a minute to get your mind around that figure.
Impressive stats aside, if you aren’t already on Twitter – in a personal or professional capacity – the big question you need to ask yourself is: Should I be?
To make your life easy, here is a flow chart to help you solve the conundrum. Because we’re nice like that.
If your answer is ‘yes’, and it terrifies you – give us a call. We’re happy to help you as much as you need, whether it’s with a few tips and a kick-start, or taking the whole thing off your hands entirely.