November 2013

BIG NEWS: The Long and the short of it

You guys – we’ve been sitting on some big news for a while now, waiting ‘til things were signed and sealed before we told you. Actually, that’s not entirely true. Liz was rearing to go – and I was putting the breaks on until things were, you know, o-fficial. That’s generally how our work relationship goes.

But, yesterday was the big day. Contracts have been signed and sealed and – DRUM ROLL…. Pomegranite will have office space in January! Not just any old office space, mind. Office space in Long Street! I know! Could it get more exciting? No, it could not.

We can’t wait to be a part of the bustling life on this iconic street in the Mother City – or just around the corner from our friends at Chandler House.

It doesn’t even feel real yet, for me. But don’t pinch me. I bruise like a freaking peach.

So, in the new year, come and say hi at 110 Long Street. If you time it right, you could pitch up in time for drinks on our balcony, while eyeing the beautiful Mungo and Jemima dresses across the street (I know, right? Meant. To. Be.).

Yip. 2014 is looking pretty damn exciting for Pomegranite. Thanks for all the encouragement and for coming along for the ride by following our blog.

Onwards and upwards!

The evolution of logo design

A brand is the way that a business is personified in the minds of consumers.

I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers – or it should.

When building a brand, your logo is one of the most important aspects to consider. It conveys the personality of your brand.

Below is an interesting infographic showing you how the logos of famous brands have evolved over time.

What does your logo say about your brand? Is it time for a revamp? What should you consider when thinking about designing a logo?

Well – think about how your brand is least like other brands. And tell that story.

Liz

Lion hearts and Castle Light: 10 things you didn’t know about Liz

Every Friday we give you a behind-the-scenes peak into life at Pomegranite. So today I thought I’d help you get to know Liz a bit more by asking her some really hard interestingly thought-provoking questions.

Happy Friday!

1. What did you want to be when you grew up?

I think it was a toss-up between a vet and an astronaut.

2. What’s your favourite thing about living and working in Cape Town?

Definitely the fact that it’s a walkable city. Growing up in the ‘burbs in Durban, where the city centre was pretty much off-limits apart from driving through on the way to the beach, I had a very glamorous idea of city life. I was determined to live in a New York apartment with a red door. I still might but Cape Town has shaped that idea of city life in a new way and I love it here.

3. If your life was a movie, which actress would play you?

Yoh, that’s a hard one. In high school I used to get told I look a bit like Kate Hudson. That was incredibly awkward, what are supposed to do with that? I quite like Jennifer-Katniss-Aberdeen-what’s-her-face.

4. If your life was a book, what would the title be?

The great adventure of a little girl with a lion heart.

5. If you could have a super power, what would it be and why?

Flying, obviously! Also, telekinesis to hold my book and turn the pages so my arms don’t have to venture out from under my duvet. And some way to secretly help people to let go of whatever heaviness they’re carrying.

6. What song best describes your work ethic?

Mannenburg by Abdullah Ibrahim – classic South African jazz – because I work best when I feel it, there’s not much that’s regimental about my day.

7. What’s the best piece of life advice anyone has ever given you?

Whatever you do, do it well. It doesn’t matter what it is – you never lose a skill.

8. Having worked with me for five months now, what is one thing that you think people should know about me but don’t?

You aren’t afraid to drive a hard bargain but run squealing from numbers on a spreadsheet.

(Aside: This is true. Spreadsheets were put on this earth to END me. Luckily, Liz LOVES them. Hey Liz?)

9. You walk into a bar right now and order a drink. What is it?

Finally! An easy question! Castle Light.

10. What advice would you give someone thinking about starting their own business?

Do it out of excitement and passion, not out of fear or because you don’t know what else to do. If, sometimes, it doesn’t feel like work, you’re on the right track. Keep your ears open and read about everything you can about your industry. Also, it’s ok to make it up as you go along. Everyone else is. 

Liz and I go way back. This is back in 2008 when we lived in Ireland for a while. That's Harry. I sometimes wonder if this is how people feel when they hang out with us.

Liz and I go way back. This is back in 2008 when we lived in Ireland for a while. That’s Harry. I sometimes wonder if this is how people feel when they hang out with us.

A beginner’s roadmap to getting your business online

Taking your business online can be a huge step towards greater exposure, leads and sales, not to mention brand awareness and legitimacy. It can also be incredibly nerve-wracking, confusing and poorly executed, which can do your brand more damage than good.

Pomegranite has taken many brands online in a smooth transition. We take pride in how happy and comfortable our clients are and how accurately their online presence reflects who they are in real life.

If you’d like to chat about taking your business online, please get in touch.

eginners-Guide-Business-Online-Infographic

An office with a view: Pomegranite inspiration day

Before the cold front rolled in and botched beaching weather for this weekend, Pomegranite took to Clifton Fourth this morning for this month’s inspiration day.

The weather was already threatening which meant that we had the beach almost to ourselves if we put up with the odd gust of wind and a little extra crunch in our chip rolls. The other beach goers included a man in jeans and leather shoes (gives me the heebie jeebies just thinking about it), a family with young kids and a prone sunbather (she didn’t moved in the time we were there. Perhaps we should have checked that she was breathing).

A mutual respect grew between us as we saw each other’s determination to have a good time. Having found a sheltered spot, we got to work Instagramming the crap out of the scenery to make everyone at a desk was jealous.  Herewith, the evidence:

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Glorious Cape Town! We love you despite still cleaning sand out of our ears!

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Lying against a big granite boulder (let’s all just agree it was granite) the perspective of a wide open sky above us felt apt as we discussed Pomegranite’s major developments in the upcoming months. We talked about what kind of business we want to be, how we want to work, what kind of clients we want and who we want to work with. We see the business moving into a new phase and we realised it’s not going to be okay. It’s going to be great.

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Social media cocktail party

The art of working the room: The social media cocktail party

Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles.

There are some very influential people in the room – CEOs, academics, NGOs, government representatives and media personalities – as well as average Joes.

You can listen to the conversations that appeal to you, and you can repeat what other people are saying, but to be heard above the hubbub you need be sharp and worth listening to.

So here’s the million dollar question: who do you want to be at that party? The person with the corny jokes, a retiring wallflower, or someone who knows how to work the room? Someone informed, accessible and perceptive – the person people look to for comment and insights who steers the conversation?

I think you get my point: go forth and be George Clooney.

[Image source]

Instagram logo

Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.

Pomegranite Instagram

Liz at Chandler House on Church Street

field office

Meet me in the Mother City: Our top four spots

Reason #578 why I love Cape Town: it’s full of amazing coffee shops, cafes and restaurants. This means that you have approximately one million places to choose from for client meetings.

Here are Pomegranite’s favourites:

Field Office

Who doesn’t love free, limitless wifi? No one. That’s who. The Field Office in Barrack Street is not only a great place to meet clients, it’s also a perfect spot to work from. They somehow manage to make the relaxed and friendly atmosphere conducive to productivity.

Warning: Your colleague may become flustered during a client meeting if Jeremy Loops walks in and plugs his laptop cable into the wall behind her. However, the lapse in her ability to make words is temporary, and should return once Jeremy sits down with his friends.

Lola’s

Lola’s is one of my top spots on Long Street. And not just because they have a chalkboard menu with great handwriting. The atmosphere is just the right amount of “vibey” for a chat with clients, and the service is great.

Truth Coffee

Truth is hipster central – home of skinny jeans and edgy hairstyles – where the décor is just about as alternative as the clientele. What I like about this venue are the booths along the side of the coffee shop, which give you a bit more privacy and space for client meetings.

They make a mean cup of hot chocolate – but only order something to eat if you have a few hours to spare. Service can be on the slow side. The thing is, in Cape Town, where the pace is more tortoise than hare, this doesn’t seem to bother people much.

The BeerHouse

When you own your own business, client meetings don’t always happen within office hours. And with venues like the BeerHouse just down the road, this is not a cause for concern.

The BeerHouse focuses on craft beer and offers you a choice of 99 bottles from around the world. That’s right. 99.

Now that summer finally seems to be hitting Cape Town’s shores (although the weather over the past two days begs to differ), a spot on the BeerHouse balcony is a great place for a few drinks with clients.