February 2015

12 tips for live tweeting a conference

You know that feeling, when you’ve been concentrating so hard for so long that when you finally hit your pillow at night your brain still has a million tabs open and you feel like you sort of need a “control, alt, delete” function?

That.

Over the past two weeks Liz and I have been crazy busy live tweeting two very different, very interesting conferences: the Alternative Mining Indaba (AMI) in Cape Town, and the South African Impact Investing Network in Joburg.

Today is the first day we’ve been able to sit down, see each other’s faces, and fill each other in on February, basically.

Part of that “filling in” involved compiling our top 12 tips on live tweeting a conference – just for you. You’re welcome.

1. Turn on your Twitter analytics before the conference starts. *cough* Liz. *cough*.

2. Use a platform like Tweetdeck which allows you to see columns of ALL the things at once: your feed, your mentions, your notifications, the conference hashtag, replies, messages, etc. In the beginning it will feel like you’re sitting behind a control desk of a big plane. But you sort of are – do NOT crash the conference.

3. Make sure that the handle you’re tweeting from and the official hashtag are displayed somewhere prominent at the venue, and everywhere else you can get them – on the website, in the brochures, just in people’s faces. You don’t want to miss out on some tweets because people are using the wrong hashtag.

4. If the AV set-up allows it, use a programme like TweetBeam to project all conference tweets onto a screen. Just plug in the hashtag and you’re set.

5. Things will be hectic. Your fingers have never moved as fast as they will when you’re live tweeting. Do yourself a favour and schedule some tweets ahead of time, letting people know about upcoming talks, breakaways, etc.

6. Visual elements stand out in a Twitter feed. Make sure you tweet some photos of the event every so often and tag the speakers/delegates/sponsors if you know their handles. You’re more likely to earn retweets this way.

7. Live tweeting doesn’t mean you’re required to take a live dictation of the event. Know what to tweet and what not to.

8. Make friends with people who are tweeting well and see how you can complement each other (with an “e” – not as in “that is such an interesting hair colour…” Rather, how can you work together?)

9. Daily blog round-ups are a great way to sum-up the day and share on Twitter.

10. Make a plan to have back-up 3G. If the internet goes down, you’re screwed.

11. Where possible, avoid using a laptop that is on its last legs as it will overheat on your lap and you will get what feels like third-degree burns on your legs.

12. Be a boy scout. Always be prepared. You never know what’s going to be thrown at you – in terms of a logistical challenge or otherwise. Be creative in figuring out solutions. Case in point: This very profesh group photo taken by Liz at the AMI.

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How? Like this.
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Content marketing: The great divide

We speak about content marketing quite often at Pomegranite. It’s the fastest growing form of marketing and the way brands go about it changes from week-to-week. That’s what makes it so exciting – and challenging.

This infographic by the folks at One Spot illustrates this brilliantly: one the one hand, there are so many reasons why it’s crucial for brands to invest time (and money) in content marketing, but, as is true of anything in the business world, it comes with its own challenges.

Sure, it costs a whole lot less than traditional marketing – but people still tend to expect a lot more than budget constraints allow. Yes it’s an important way to extend the reach of your brand – but how many people actually track the ROI (or at least attempt to measure this)?

At the end of the day, it’s about being realistic, working with what you have, being creative, and keeping a finger on the pulse of this ever-changing, fast-moving, always-evolving industry.

content marketing

Fetaure image courtesy ddpavumba, FreeDigitalPhotos.net