company culture Pomegranite Online Presence Consultancy News

Company culture: a place where you can be a “whole somebody”

Of all the things we’ve done over the past five years since starting Pomegranite – like consistently being able to pay salaries on time every month, for example – I’m probably most proud of the company culture that we’ve created.

When Liz and I started the business, we took note of all the things we hadn’t liked about previous places we’d worked and made sure to steer away from them. We also took note of all the things we’d loved about previous work environments, added quite a few of our own ingredients, and formed a clear vision of the kind of company culture we wanted.READ MORE

online trends Pomegranite Online Presene Consultancy

Online trends we’ve seen growing in 2018

The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.

The use of Artificial Intelligence

With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE