TikTok

Four ways to use TikTok for marketing

By Mulesa

Photo by Kon Karampelas

For the longest time I resisted jumping on the TikTok bandwagon. I really enjoyed the clips of viral challenges and soundbites of inspirational words that popped up on my Instagram and Facebook but dismissed it as a platform for Gen Z kids on which I had no place. However, I remained deeply fascinated by China’s social media sensation and after using it myself, I’ve developed an appreciation for its raw and real approach to social media. 

I was also inspired by my work in social media marketing to explore how TikTok could be used for business. Here’s a brief overview of four ways that brands, big and small, can make the most out of the platform to market themselves.

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Pomegranite

Seven things we’ve learned in seven years

By Sarah and Liz

At the beginning of July Pomegranite turned 7. We didn’t have our usual party (the photo above was taken at last year’s celebration), complete with the impossibly ridiculous quiz, because of the global pandemic (bit of a downer, that), but it didn’t stop us from lifting our heads and acknowledging how far we’ve hiked, and how much we’ve learned, from the day we first sat on the lounge floor to write our business plan. READ MORE

black lives matter

Beyond #BlackOutTuesday: navigating social media during social unrest

By Mulesa

Photo by Clay Banks 

In the past two weeks, our social media news feeds have been filled with news on George Floyd – an African-American man who tragically died at the hands of a white police officer while he was being arrested – and the subsequent revival of Black Lives Matter (BLM) protests in the United States and beyond. In addition to the powerful images of his face and gatherings of protestors in Australia, South Korea and the UK posted over every social media platform, there have been impassioned calls to end violence against black people, systemic racism and police brutality across the world. Closer to home, names like Collins Khosa, Petrus Miggels and Robyn Montsumi dominate news headlines.

Offline activism also moved to the online space with users showing their support for those at the frontlines of protest action using hashtags like #ICantBreathe, #SayTheirNames and #BlackOutTuesday, which was born out of a music industry initiative in the US. Although initially for entertainers, big brands and ordinary people alike joined the initiative, the aim of which was to go silent on social media and use the time to reflect on current events. Users also posted a single black square as their profile picture on Facebook and Twitter or to their grid on Instagram as a symbol of solidarity with the BLM movement. Aside from some of the controversy around the symbolic sea of black squares on social media, the hashtag prompted a much-needed online exchange of information about BLM. It also raised some valuable questions about online activism, especially for digital marketers.READ MORE

smartphones

Creating a healthy relationship with our smartphones while quarantining

By Melissa

My last blog post focussed on the amount of time we spend on our phones and ideas on how to go on a digital detox.

Coronavirus has many of us glued to our smartphones. Whether it is checking the news regularly, scrolling through social media or keeping up with endless WhatsApp chats, it can quickly feel quite overwhelming. I think it’s incredibly important to look after our wellbeing and practise social distancing from our mobile devices during this uncertain time, but there are ways that we can use the apps on our phones to our benefit and make our stay at home that little bit easier:READ MORE

Mulesa Lumina

Meet Mulesa

Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say.

But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with during these strange times.

Joining us as a junior social media manager, she has a broad range of interests and talents.READ MORE

sabbatical

A six-month sabbatical

By Sarah 

The fact that I was able to take six months off work to travel the world – and that it actually worked – still feels surreal. I am so grateful to the Pomegranite team for helping me make this happen.

I am also so grateful for the timing of it all. Out of six months, we only lost four days as the COVID-19 pandemic escalated and we cut things short to skid onto a hasty plane home. The last one out of São Paulo to South Africa, it turned out.

Sitting in lockdown, it feels almost impossible that we could have visited so many incredible places.

How do you even begin to go about summarising six months of memories, across three continents and 13 countries?

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Top 10 quarantine tips

Top 10 quarantine tips

By Tom

The world is a very different place right now. The global outbreak of COVID-19 has meant social distancing and quarantine has become the norm. As South Africa entered its own countrywide lockdown on March 26th, we gathered (virtually) as a team for our weekly skills share. It was my turn to contribute and I really couldn’t think of much else, and still can’t, other than the predicament we all find ourselves in currently.

While the idea of spending 21 days in one’s home might seem like the perfect holiday for some, for many others, especially in a country like ours with such a stark contrast in living standards, it can be truly daunting. That’s why I decided to share some practical tips for quarantine, with the help of the UN and WHO’s official guides. I’m not the biggest fan of a top 10 list, but I took a whirl and also got some valuable input from the team as well.

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IMG 20200130 WA0003

On the hunt for hints

By Clem

Our return to the office in January was brightened by the arrival of our distant Pomegranite, Carla, who now lives in Oxford. In our first week back, we were sent a rather cryptic email from Liz inviting us to a mystery inspiration day with one line: “You don’t need to wear or bring anything special, just have your wits about you!” We left the office deep in debate about what it might be. After two weeks of suspense, the day arrived and all was revealed: it was the enigmatic Hint Hunt!

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Want to sell online? Here’s a brief history Pomegranite Online Presence Consultancy blog post by Tomas

Want to sell online? Here’s a brief history

By Tom

So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.

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