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Adulting 101

We’re in a book about how to be an adult

By Sarah

Even though we’ve done this for nine years now, it’s still hard to think of ourselves as experts when it comes to starting your own business. When feminist writer and researcher, Jen Thorpe, asked us a few questions about entrepreneurship for her latest book, Adulting 101, it was fun to stop and reflect. There’s something about reading your own words in print that imbues them with a weight they don’t seem to have when they live in your head.READ MORE

keep trackin google analytics

Keep on trackin’

By Melissa

Photo by Oskar Kadaksoo

In March this year, Google Analytics announced that Universal Analytics (UA) – the web analytics tool we’ve been using since 2012 – would stop processing hits in July 2023.

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the future is female

More words to cut from your emails

By Liz

Years ago, I wrote a blog about why you should cut “just” out of your emails. The feedback we’ve had about that blog, even years later, has been huge. I think it strikes a chord with so many people because it shines a light on words and phrasing that can be so profoundly limiting without us even realising it.

I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share this tool with you.

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The (very) basics of digital video

The (very) basics of digital video

By Tom

In an age of Netflix and TikTok, video has never been more prevalent in everyone’s lives, but how much do we all know about the mechanics of this medium that so dominates our day-to-day? With this question in mind, I dived into the topic of video basics (specifically in the digital space), and then shared my research with the rest of the team as a skills share.READ MORE

Meet Charlotte

By Sarah

In Charlotte’s second interview, once she’d had a few interactions with us in various forms, I asked her the same question that we asked everyone in the application process: Why do you want to work at Pomegranite?

She said it was the first time she’d had an interview that didn’t feel like an interview. It was just human.READ MORE

WhatsApp: the business marketing tool

WhatsApp: the business marketing tool

By Tom

Step aside Salesforce, WhatsApp is ready to take your venture to the next level. WhatsApp’s business products and services are catered to those both big and small (budgets included).

Aptly named WhatsApp Business, this product offers a whole host of free features that makes it easier to connect with your customers, as well as showcase your output. For those looking for more, the WhatsApp Business API opens up a whole world of possibilities, including automated chatbots and integrations.READ MORE

Natalie Jepson Pomegranite Consulting

Meet Natalie

By Sarah

When Natalie applied for a position at Pomegranite, she said:

“I have been following the Pomegranite journey for many years and admire the agency, the culture and your incredible work. I have always kept an eye open for potential job openings. I love that the agency has a majority female team too!”

This made Liz giddy – her own words. So, naturally, we interviewed her. And then sent her a writing test. And then invited her for a second interview. And we beamed.READ MORE

Why the fantasy with fantasy sports?

Why the fantasy with fantasy sports?

By Tom

I am a live sports addict. If there is a competition taking place between teams or individuals on the other side of the globe, I’m likely tuned in. Whether it’s cricket, football, hockey, motorsport, rugby, tennis and everything in between, I can get into it. There is one offshoot of sports I haven’t picked up yet though: fantasy sports. So I thought I’d explore the topic for my recent skills share.READ MORE

Crowd psychology and impact marketing

By Anja

Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man? Maybe you’re misreading the situation… You tell yourself it’s none of your business. It’s not your responsibility. You’re in a crowd of people and nobody else has said anything either.

Enter, the bystander effectREAD MORE

Digital marketing lessons from dating apps

By Mulesa

If you haven’t used dating apps, you definitely know someone who has. In recent years, the pandemic and decreasing stigma have led to a boom in their usage and popularity. You’ve most likely heard the horror stories, downright bizarre situations, as well as the happily ever afters. Having used a few dating apps myself (seems like the only way to meet people my age these days!), I could write an entire thesis on this subject but I’ll spare you the salacious details.

Instead, I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.

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Your digital trends update for 2022

As social media professionals, nothing excites us more than keeping up with the latest trends and innovations in the industry. Every so often, we pick up new developments that change the way humans interact with each other and brands online.

Trends are determined by huge, seismic shifts in society, and the last two years have been exactly that. So if you’re feeling like a different person two years into a pandemic, imagine how the digital world has changed.

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An introduction to SWITCH: how to change things when change is hard

By Liz

Behavioural change theory often intersects with our work in digital marketing. We want to compel users towards a certain journey through a website: to fill in a form, to make a donation, or to engage with a social media post. SWITCH by Chip Heath and Dan Heath is my go-to read about how you can lead and encourage changes in human behavior, both in yourself and in others, by focusing on the three forces that influence it.

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