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How do you share passwords safely

How do you share passwords safely?

By Melissa

Photo by Liam Tucker

Online security is something everyone has to pay attention to – more and more, these days. We take it very seriously at Pomegranite, from big things like ensuring all our websites have strong security, to little questions like: how do you safely share website passwords with clients?

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Hubspot: The marketing empire

By Jesse

Photo by Glassdoor

Let’s talk about HubSpot’s business model, what they’ve done right and what kinds of things any digital marketer can take away from it.

What HubSpot actually sells is a marketing automation tool but the reason they became so successful is because they didn’t just stop there. We all know that if you want to sell something to someone, you have to make sure you’re living that potential reality for the customer to see. For example, I can’t think of a single makeup store I’ve been to where the employees didn’t have a full face of makeup on (I can almost guarantee it’s in their dress code), and even when I worked in retail at Reebok we had to be fully dressed in branded clothing, like a living mannequin to show off the stock.

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how to prioritise

How to prioritise tasks

By Liz

Photo by Joel Henry

Tasks at work are flying in like 747s at a busy airport and you’ve got to shuffle things to ensure your deliverables are ready for takeoff – but in what order? The skill of prioritising tasks is like the air traffic controller in your brain that keeps your work on schedule. It requires seeing the bigger picture as well as the finer details to avoid missing opportunities while sticking to deadlines.READ MORE

Pomegranite big decisions

How do you know when to make big decisions?

By Sarah

Photo by Maximilian Weisbecker

Our office lease expired last month. Since our lovely office mates, Crush, had moved out quite a few months ago as a result of the pandemic, it didn’t make much sense for us to hang onto such a big space just for us.

The question was – do we look for another smaller office? Or do we sit tight for a while, seeing as we’re mostly all working from home anyway? Would it be ok not to have a “home” for a while?

Running a business comes with the inevitable big decision making every now and then: hiring new people, taking on extra risk, making a big investment.

How do you know when it’s the right time to “push the boat out”, as my mom would say? And how do you know whether the decision you’ve made is the right one for your business?READ MORE

Congrats on three years with Pomegranite, Tom!

Three years ago, Tom joined our team as a social media manager (has it been that long already?!). This charming old soul’s hard work and dedication to the team has seen him grow into his current project manager role, and it’s been an absolute pleasure to have him as part of the Pomegranite family.

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Making social media algorithms work for you in 2021

By Mulesa

Photo by Kelly Sikkema

Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?

These are a few questions that have come up in conversations I’ve had with influencer and digital marketer friends. I figured that doing my skills share on social media algorithms was a good way to answer these questions, out of both personal and professional interest. I find social media quite captivating, especially the way it has grown to become such a big part of our existence as people. It’s also quite exciting (and somewhat scary) that social media algorithms, though supposedly guided by our own behaviour and interests, are seemingly designed to know more about what we want than we know ourselves.  

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How digital trends are evolving in 2021

How digital trends are evolving in 2021

By Nicole

With the pandemic in the air, the start to a new year has felt far from a fresh start, and it can be difficult to feel excited about the future. In many ways, diving into this topic of digital innovation sparked feelings of inspiration, excitement and motivation for me, as it reinforced the wealth of opportunity within this industry and the challenge of keeping up with trends that I love so much.

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Why the two-factor authentication?

Why the two-factor authentication?

By Carla and Tom

Photo from Paweł Czerwiński on Unsplash

Have you ever wondered why online banking has so many OTPs? It’s because cyber security is a big deal, that’s why you hear it on the news more and more. And while you might think that hackers aren’t as interested in your shopping habits as state secrets, you’d be wrong. Whether you are a global superpower or an undercover cat blogger, your data is valuable. Let me explain why “password123” won’t cut the mustard and how two-factor authentication is a must have.

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Pomegranite 2020

2020: the year of surrender

By Sarah

The question I’ve been chatting to Liz about this morning is:

What do you say in a “Happy holidays!” blog after a year like 2020 without sounding like a trying-too-hard-bit-off-the-mark Hallmark card? All that makes sense to us is to be honest and real.

For me, this year has been about surrender. Never before has a lesson been delivered with such quiet (and sometimes loud) insistence.READ MORE

What is 5G? And should we fear it?

What is 5G? And should we fear it?

By Tom

Photo from AR on Unsplash

There’s a lot of bad press when it comes to 5G, whether it be conspiracy theories linking it to Covid-19 or headlines slamming the country’s newest ISP, Rain – the biggest advocate of the new technology. Much like cryptocurrency or blockchain, it’s become a buzz term that’s thrown around a lot, but not always understood. I decided to take a look into what it actually is, because I too had jumped on the bandwagon without even knowing its tune.

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The manufactured gamer

The manufactured gamer

By Jesse 

Photo from Lucie Liz on Pexels

The nature of video games is change – the objective of every game is to get bigger and better and that’s exactly what’s happened with the video game industry over the years.

We’re at the stage where AAA games are going for R800 – R1200 per copy, e-sports events are so popular they’re being hosted on live TV, and the industry has become a massive multi-billion dollar cash cow in which the most surprising companies are successfully investing their marketing budget.

But why has marketing to gamers become so popular recently? And why does so much of it look so similar?

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Speaking to the 5 Love Languages at work

Speaking to the 5 Love Languages at work

By Melissa

Photo by Ketut Subiyanto from Pexels

We all give and receive love differently and understanding the love languages of those around us goes a long way in nurturing relationships. Insight into how your partner, friend or co-worker prefer to receive appreciation or affection enables you to affirm them in a language they understand.

Interested in seeing if one could apply the 5 Love Languages at work, we at Pomegranite took the 5 Love Languages quiz again to brush up on our knowledge. READ MORE

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