wordcamp building

An intern’s experience at WordCamp 2018

What made this event super cool was that our first day was jammed with socialising, networking and WordPress talks that involved testing new developments (like Gutenberg) and then being able to give our feedback (all while having Truth coffee delivered to us). The second day moved on to talks about the WP community and what it’s done for people around the globe, and more specifically in Africa.READ MORE

self-care Pomegranite skills share

Tired? Stressed? I was too – so I did a skills share on taking it easy

As December approaches at pace (although not quite fast enough, in my opinion), everyone is tired. I’m finding that my concentration span is shorter, and I have a lot less bandwidth to deal with things I’d normally take in my stride.

Looking after yourself is always important, but delving deeper into levels of self-care you might be overlooking is even more important when you’re tired and in need of a break.

Because it was something I needed, I thought other people might too. So, I chose this topic for my recent skills share with the Pomegranite team. It was inspired by a blog post by the lovely Anna Marsh, as well as a podcast by Anna and Che Dyer called Kombucha and Colour.READ MORE

on the importance of updates pomegranite online presence consultancy

On the importance of WordPress updates

So you want a WordPress website, you contact some lovely developers (like Pomegranite), they build you a site and once it is live you never log in again.

A few months down the line you find some kind of issue on the site. Maybe you are receiving a huge amount of spam (viagra anyone?), perhaps the look of the site has changed and you don’t know why, or maybe the site speed has slowly degraded.

Why has this happened? In short, updates. Updates that have not been done. READ MORE

how to create a solid brief

How to create a solid brief

So you’ve sent work for approval and the feedback you receive is finally a description of what was required in the first place. We’ve all been there – whether it’s with a client or within your own team. A solid brief can determine the success of a project but is often not given proper attention because communicating properly takes effort. Here is a look at how to create a good brief and some practical tips for extracting one. READ MORE

online trends Pomegranite Online Presene Consultancy

Online trends we’ve seen growing in 2018

The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.

The use of Artificial Intelligence

With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE

social media promotions Pomegranite Online Presence Consultancy

“It ain’t about how many ‘believe’ you, it’s just about how many hear” – social media promotions 101

There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.

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kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE

Why you should cut “just” out of your emails

Why you should cut “just” out of your emails

At the office on Friday afternoons, we take stock of the week that was and have a short skills share. Each person in the team takes a turn to talk about a specific topic that the whole company can benefit from. We’ve had a wide range of discussions, from Google’s biases to Mailchimp’s amazing lesser-known features. My topic was the word “just” and why we should cut it out of our work emails.

Have you noticed how often you use the word “just” in a professional context, particularly emails? I’ve been thinking about why I use it so much in tricky situations and if it’s something that women use more than men.READ MORE