on the importance of updates pomegranite online presence consultancy

On the importance of WordPress updates

So you want a WordPress website, you contact some lovely developers (like Pomegranite), they build you a site and once it is live you never log in again.

A few months down the line you find some kind of issue on the site. Maybe you are receiving a huge amount of spam (viagra anyone?), perhaps the look of the site has changed and you don’t know why, or maybe the site speed has slowly degraded.

Why has this happened? In short, updates. Updates that have not been done. READ MORE

how to create a solid brief

How to create a solid brief

So you’ve sent work for approval and the feedback you receive is finally a description of what was required in the first place. We’ve all been there – whether it’s with a client or within your own team. A solid brief can determine the success of a project but is often not given proper attention because communicating properly takes effort. Here is a look at how to create a good brief and some practical tips for extracting one. READ MORE

online trends Pomegranite Online Presene Consultancy

Online trends we’ve seen growing in 2018

The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.

The use of Artificial Intelligence

With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE

social media promotions Pomegranite Online Presence Consultancy

“It ain’t about how many ‘believe’ you, it’s just about how many hear” – social media promotions 101

There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.

READ MORE

kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE

Why you should cut “just” out of your emails

Why you should cut “just” out of your emails

At the office on Friday afternoons, we take stock of the week that was and have a short skills share. Each person in the team takes a turn to talk about a specific topic that the whole company can benefit from. We’ve had a wide range of discussions, from Google’s biases to Mailchimp’s amazing lesser-known features. My topic was the word “just” and why we should cut it out of our work emails.

Have you noticed how often you use the word “just” in a professional context, particularly emails? I’ve been thinking about why I use it so much in tricky situations and if it’s something that women use more than men.READ MORE

How to grow your Instagram following with Display Purposes

When I get a new follower on Instagram, the number of followers they have plays quite a big role in my deciding whether or not to follow them back. There are other contributing factors too, like the aesthetic of their feed and the number of people that they are following back.

With social media sites and their ever-changing algorithms, it’s tough to find a method or tool to grow your following that works and can withstand the effect of their latest change. I have spent my fair share of time on Pinterest and in Facebook groups searching for ways to grow my Instagram following. Naturally, they’d tell you to post often, post good content and use relevant hashtags as far as possible.READ MORE

form-and-incognito-http-bad-verbose Pomegranite Online Presence Consultancy

“Your connection to this site is NOT SECURE”

– Carla

On the 27th of April, Google announced that from the beginning of October 2017 “Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

You may be wondering What is HTTP and HTTPS? and What does this mean for my site? Let’s start at the beginning:

HTTP and HTTPS

HyperText Transfer Protocol (HTTP) was the system used in ‘the beginning’ by network administrators as the standard procedure for exchanging information. However once everyone understood this process, it became very easy to intercept these exchanges. Thus HyperText Transfer Protocol Secure (HTTPS) was developed to protect the information exchanged over the network. HTTPS uses an SSL Certificate to encrypt the information. This means that even if someone intercepts information being exchanged they would not be able to read it.READ MORE

Working with clients who do great things

– Sarah

We’re really lucky that we get to work with such a diverse range of clients – from schools to designers, architects, luxury safari guides, and impact investors.

We especially love working with clients who are doing incredible things to improve lives.

Steps – a social enterprise working for the eradication of clubfoot as a disability in southern and east Africa – was one of our very first clients, and we still work with them each month as they change children’s lives.

This month, along with their champion Cameron van der Burgh, Steps is running a “Steptember” campaign, raising funds for clubfoot treatment by challenging people to become “Steppers”.READ MORE