online trends Pomegranite Online Presene Consultancy

Online trends we’ve seen growing in 2018

The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.

The use of Artificial Intelligence

With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE

social media promotions Pomegranite Online Presence Consultancy

“It ain’t about how many ‘believe’ you, it’s just about how many hear” – social media promotions 101

There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.

READ MORE

kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE

Why you should cut “just” out of your emails

Why you should cut “just” out of your emails

At the office on Friday afternoons, we take stock of the week that was and have a short skills share. Each person in the team takes a turn to talk about a specific topic that the whole company can benefit from. We’ve had a wide range of discussions, from Google’s biases to Mailchimp’s amazing lesser-known features. My topic was the word “just” and why we should cut it out of our work emails.

Have you noticed how often you use the word “just” in a professional context, particularly emails? I’ve been thinking about why I use it so much in tricky situations and if it’s something that women use more than men.READ MORE

How to grow your Instagram following with Display Purposes

When I get a new follower on Instagram, the number of followers they have plays quite a big role in my deciding whether or not to follow them back. There are other contributing factors too, like the aesthetic of their feed and the number of people that they are following back.

With social media sites and their ever-changing algorithms, it’s tough to find a method or tool to grow your following that works and can withstand the effect of their latest change. I have spent my fair share of time on Pinterest and in Facebook groups searching for ways to grow my Instagram following. Naturally, they’d tell you to post often, post good content and use relevant hashtags as far as possible.READ MORE

form-and-incognito-http-bad-verbose Pomegranite Online Presence Consultancy

“Your connection to this site is NOT SECURE”

– Carla

On the 27th of April, Google announced that from the beginning of October 2017 “Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

You may be wondering What is HTTP and HTTPS? and What does this mean for my site? Let’s start at the beginning:

HTTP and HTTPS

HyperText Transfer Protocol (HTTP) was the system used in ‘the beginning’ by network administrators as the standard procedure for exchanging information. However once everyone understood this process, it became very easy to intercept these exchanges. Thus HyperText Transfer Protocol Secure (HTTPS) was developed to protect the information exchanged over the network. HTTPS uses an SSL Certificate to encrypt the information. This means that even if someone intercepts information being exchanged they would not be able to read it.READ MORE

Working with clients who do great things

– Sarah

We’re really lucky that we get to work with such a diverse range of clients – from schools to designers, architects, luxury safari guides, and impact investors.

We especially love working with clients who are doing incredible things to improve lives.

Steps – a social enterprise working for the eradication of clubfoot as a disability in southern and east Africa – was one of our very first clients, and we still work with them each month as they change children’s lives.

This month, along with their champion Cameron van der Burgh, Steps is running a “Steptember” campaign, raising funds for clubfoot treatment by challenging people to become “Steppers”.READ MORE

How to go on holiday without your colleagues hating you

– Sarah

I’ve said it before and I’ll say it again – holidays are SO important. Not only am I more productive after a break, but I’ve just got a lot more bandwidth when it comes to solving problems. I feel like I could tackle anything. Whereas, when I need a holiday badly, dropping my pen lid into my tea can sometimes feel like a bit too much to cope with.

This morning, Carla was talking about the leave she’s going to be taking later in the year and she said, “It’s just going to be summer in my soul.”

I know the feeling.

via GIPHY

The thing is, I remember booking leave at previous jobs and seeing the panic in the eyes of my bosses. Especially when it’s a small company, when one person isn’t there, it can be tricky for everyone else to keep rowing the boat and not drop any balls, or mix metaphors.

So, if taking leave is so important but it’s scary for everyone left behind (shem), how do you make sure everything goes as smoothly as possible?READ MORE

Flu season 2017 public health announcement

Over the past two weeks it feels like the whole of Cape Town has come down with the nastiest cold – our Twitter feed is full of adults talking about how much they want their moms. Liz (currently in bed herself) has even nicknamed the virus the ‘black lung’.

Offices are the perfect place for germs to lurk. We eat food at our desks, our keyboards probably aren’t as clean as they should be and there’s almost always that one person who’s practically dead but refuses to go home. Because we want everyone to be happy and healthy this is our flu season 2017 public health announcement.

“Did you wash your hands?”

A recent global study has found that only one in twenty people properly wash their hands. Be honest with yourself: do you really wash your hands before and after you eat lunch at your desk?

Invest in one of those cute hand sanitizer bottles to have on your desk. You can keep it right next to your Viral Choice.  

Your body is a temple

Our bodies are incredibly intricate systems so dosing up on Berocca but not getting enough sleep or exercise won’t help your immune system in the long run. Make sure your body gets enough immune-boosting foods like citrus, antioxidant rich berries, onion and garlic and try go to bed at 10pm.

Turmeric time

If you’re starting to feel sniffly, make something hot to drink with Turmeric in it.

Turmeric, especially its chemical compound curcumin, contains powerful antiviral and antibacterial properties. It also contains potassium and manganese that support your immune system.

Our office favourite per cup:

  • ¼ teaspoon of dry turmeric
  • ½ teaspoon of dry ginger
  • ½ teaspoon of cinnamon
  • Honey to taste

*P.S. Don’t drink the sandiness at the bottom of your mug – it’s not nice.  

Go home

This one is really important. Don’t be the person who sits and their desk coughing, excessively blowing their nose and not really doing any work. If you’re not adding value to your team rather climb into bed, rest up and return a rock star.