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We’ll have a strategy meeting to outline your social media goals, benchmarks, target audience and the best approach.

Your existing social media accounts will be audited or, if you have no existing accounts, new accounts will be set up.

We will send you a protocol document outlining the current digital landscape within your unique industry and your key brand features that will inform the digital marketing strategy in order to facilitate collaboration within a team.

We will conduct a competitor analysis and set benchmarks for the retainer/campaign period.


We will work with you to decide a timeline of key points in the kickstart and monthly retainer process.


On approval of the quote, we will draft and share a campaign or retainer contract.


We will send you a custom quote based on our initial discussion and finalised briefing document.


This first step is all about understanding your business and industry, target market and social media user experience. We help set the goals for your social media strategy and define its scope and approach.

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