Glossary of terms


This refers to the first content that visitors to your website see without scrolling. Content that isn’t visible right away and can only be seen after scrolling, is considered to be below the fold.

AKISMET (spam protection) for comments

Akismet is a spam filtering service that filters spam from comments, trackbacks, and contact form messages. The filter works by combining information about spam captured on all participating sites, and then using those spam rules to block future spam.

Brand colours

The colours associated with a particular brand.

Branded login page

The Login Form is your gateway to using and configuring the WordPress publishing platform. It controls access to the Administration Screens, allowing only registered users to log in. This page can be styled according to the desired aesthetic and branding.


An ‘Under Construction’ or ‘Coming Soon’ page is a temporary placeholder page used to take your website offline while it is in the building and / or testing phase.

Child theme

A child theme is a theme that inherits the functionality and styling of another theme, called the parent theme. Child themes are the recommended way of modifying an existing theme.

Clean .htaccess file

The .htaccess is a distributed configuration file, and is how Apache handles configuration changes on a per-directory basis. WordPress uses this file to manipulate how Apache serves files from its root directory, and subdirectories thereof. Most notably, WP modifies this file to be able to handle pretty permalinks. This page may be used to restore a corrupted .htaccess file (e.g. a misbehaving plugin).

Contact form

A page on a website that allows users to communicate with the site owner. The page has fields for filling in name, address and type of comment. On most company websites, email and mailing addresses are also included. The contact form provides an immediate, convenient way for users to ask the company questions.

Custom form

Same as above but with custom fields.

Custom page build

A custom page allows you to have a different layout in appearance from regular pages in WordPress.


Internet Protocol (IP) address is an address designated to each domain (URL) on the web. A dedicated IP address is unique and solely used for your domain.

Custom stylesheet

CSS stands for Cascading Style Sheets. The protocol is that the last thing in the stylesheet is the style which will be applied. So a custom stylesheet will load last and therefore be applied over the styles that came before it.

Domain registration

Domain registration is the process of acquiring a domain name (e.g. from a domain name registrar.


These are static images used to lay out the look and feel of a website, including the content, and fonts and images used. These flat images look like a website screenshot but cannot be interacted with. These mock-ups are crucial to the design process and save a lot of development time.


Short for favourite icon, an icon associated with a paticular website which is served by the browser in the address bar.

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Heading hierarchy

The heading elements have a rank given by the number in the element name, where h1 has the highest rank, and h6 has the lowest rank. Search engines use the headings to index the structure and content of your web pages.

Users skim your pages by its headings. It is important to use headings to show the document structure.

Image compression

Image compression is a type of data compression applied to digital images to reduce their cost for storage or transmission.

Image alt text

The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered (i.e. when an image doesn’t display).

Manual WordPress install and updates

Create a database using phpMyadmin. Connecting to server via FTP and manually uploading the WordPress Core files to the server after some small edits to wp-config.php to include database details. It’s important to run these updates regularly for the smooth running of the website as well as security purposes.

Meta description

Meta descriptions are HTML attributes that provide concise summaries of webpages. They range from one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). However, depending on a user’s query, Google might pull meta description text from other areas on your page (in an attempt to better answer the searcher’s query).

Minifying CSS

Minification (also minimisation or minimization) in computer programming languages, and especially JavaScript, is the process of removing all unnecessary characters from source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute.


Plug-ins are software components which add specific features to websites and the content thereof, thereby enhancing its functions and capabilities. This customisation enables users to experience the website in a multitude of ways through images, videos, and animation, and can even help websites improve the ranking of their blog posts, display YouTube video’s and customise fonts.

Pretty URLS (Permalinks)

Clean URLs, also sometimes referred to as RESTful URLs, user-friendly URLs, or search engine-friendly URLs, are Uniform Resource Locators intended to improve the usability and accessibility of a website or web service by being immediately and intuitively meaningful to non-expert users.


Responsive design refers to a website’s response to the needs of users and the devices on which they are viewing the site. The site layout adjusts according to the size and capabilities of the device.


The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.


Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Site caching

Web browsers and web proxy servers employ web caches to store previous responses from web servers, such as web pages and images. Web caches reduce the amount of information that needs to be transmitted across the network, as information previously stored in the cache can often be re-used. This reduces bandwidth and processing requirements of the web server, and helps to improve responsiveness for users of the web.


A site map is a very effective tool for planning the structure of your website. It is an organised list or flow chart diagram that outlines the pages your website needs and can help to eliminate any unnecessary pages.

Site title and tagline

The name of your site. Most themes will display this title, at the top of every page, and in the reader’s browser titlebar. WordPress also uses this title as the identifying name for your Syndication feeds. A tagline is a short phrase or sentence used to convey the essence of the site and is often funny or eye-catching.

Social media icons

Graphic symbol representing social media networks that are linked to the corresponding page/user on a website.

SSL certificate

SSL certificates are small data files that digitally bind a cryptographic key to an organisation’s details. When installed on a web server, it activates the padlock and https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm for securing browsing of social media sites.

Theme installation

The process of uploading and activating both a parent and child theme.


The end-user’s interaction with a website. Key to developing a website which provides a relevant and worthwhile experience for users.

Website hosting

A type of internet hosting service that makes your website accessible via the worldwide web. Web hosts are companies that provide space on a server to clients.


Post website launch maintenance which includes regular updates of the core software, plugins and themes to ensure your website continues to run smoothly and optimally.

WordPress, theme and plugin updates

Updating the WordPress core, theme and plugin files to the latest version to ensure security, the latest functionality and a smooth site experience.

WordPress theme license

A valid license that allows for updates which is important to ensure compatibilty with plugins and WordPress core.

Wordfence site security against malware, corrupt files, malicious scripts and possible hacks

Powered by the constantly updated Threat Defense Feed, WordFence Firewall stops you from getting hacked. Wordfence Scan leverages the same proprietary feed, alerting you quickly to security issues or if your site is compromised. The Live Traffic view gives you real-time visibility into traffic and hack attempts on your website. A deep set of additional tools round out the most comprehensive WordPress security solution available.

XML sitemap

Google introduced the Sitemaps protocol so web developers can publish lists of links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The Sitemap files contain URLs to these pages so that web crawlers can find them. Bing, Google, Yahoo and Ask now jointly support the Sitemaps protocol.

Yoast SEO plugin

An SEO plugin developed in 2008 with a toolkit of SEO tools to help you improve the SEO of your website.