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What is 5G? And should we fear it?

What is 5G? And should we fear it?

By Tom

Photo from AR on Unsplash

There’s a lot of bad press when it comes to 5G, whether it be conspiracy theories linking it to Covid-19 or headlines slamming the country’s newest ISP, Rain – the biggest advocate of the new technology. Much like cryptocurrency or blockchain, it’s become a buzz term that’s thrown around a lot, but not always understood. I decided to take a look into what it actually is, because I too had jumped on the bandwagon without even knowing its tune.

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The manufactured gamer

The manufactured gamer

By Jesse 

Photo from Lucie Liz on Pexels

The nature of video games is change – the objective of every game is to get bigger and better and that’s exactly what’s happened with the video game industry over the years.

We’re at the stage where AAA games are going for R800 – R1200 per copy, e-sports events are so popular they’re being hosted on live TV, and the industry has become a massive multi-billion dollar cash cow in which the most surprising companies are successfully investing their marketing budget.

But why has marketing to gamers become so popular recently? And why does so much of it look so similar?

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Speaking to the 5 Love Languages at work

Speaking to the 5 Love Languages at work

By Melissa

Photo by Ketut Subiyanto from Pexels

We all give and receive love differently and understanding the love languages of those around us goes a long way in nurturing relationships. Insight into how your partner, friend or co-worker prefer to receive appreciation or affection enables you to affirm them in a language they understand.

Interested in seeing if one could apply the 5 Love Languages at work, we at Pomegranite took the 5 Love Languages quiz again to brush up on our knowledge. READ MORE

social media and human rights advocacy

Social media & human rights advocacy

By Mulesa

Photo by Mike Von on Unsplash

Social media can be a powerful advocacy tool. From mobilising action around a certain cause to raising awareness about violations of our rights, from building relationships with other organisations to amplifying fundraising efforts, there are many ways that organisations whose work focuses on the advancement of human rights can use and have used social media to further their work. They have adopted similar approaches when it comes to creating their social media strategies and, over the last few years, five major marketing trends have emerged.READ MORE

self-care

Self-care: more than just a buzzword or marketing ploy?

By Mulesa

Photo by Jared Rice on Unsplash

What does self-care mean to you? Nowadays it feels like the term is thrown around with little thought as to what it means exactly. Self-care has become synonymous with bubble baths, marathon shopping sprees and stuffing your face with decadent baked goodies while binging on your favourite Netflix shows, but it can be so much more meaningful than that. In her enlightening and moving TedxCrenshaw Talk on the subject matter, public health specialist, Portia Jackson-Preston, discusses the missing ingredient from self-care as we understand it today. This was the inspiration behind my skill share on self-care.READ MORE

Jesse Jason

Meet Jesse

In a year like this one, with all its challenges, we feel very lucky to have been able to grow our team. Even luckier to have found someone as lovely as Jesse, who is our newest project manager.

Knowledge sponge and free-thinker. Cat mom of three. UCT Fine Arts graduate, painter, and self-taught techie. Practiced multi-tasker and project juggler. Competitive perfectionist who loves a good challenge. Professional book re-reader. Loves starting new series and never finishing them, gaming, gyming, and solving puzzles.

We knew we liked her right from the moment she completed the test in the application process by adding her own spreadsheet; spreadsheets, incidentally, are Liz’s love language.READ MORE

Pomegranite sabbatical

The audacity of a sabbatical

By Sarah

A little while ago I spent a few weeks on a friend’s beautiful farm in the Eastern Cape. Every day I would wake up at sunrise and go for a solo walk to a particular rock where I would sit sipping my coffee, listening to the cows in the distance, the birds, the river, the complete not-city-ness of it all.

Sometimes, in the evenings, I would chat to my friend’s husband and ask him questions about farming, which is potentially the most polar-opposite job to my own.

How do you burn a firebreak, like really? (Spoiler: completely still days aren’t actually ideal for this activity. How interesting?)READ MORE

work-life balance

Blurred lines: work-life balance and working remotely

By Melissa

Photo by Thought Catalog on Unsplash

Work-life balance is often elusive and challenging to maintain. When work moves from an office to your home, the lines you had previously drawn between your personal and professional life can easily blur.

While working from home comes with the highly sought-after benefits of flexibility, more quality time with loved ones, increased productivity and no commuting, it can become difficult to switch off and unplug at the end of the work day. As Covid-19 continues to flood our daily lives, we are all searching for calm and stability as we navigate what has become our new normal. A good work-life balance, now more than ever before, is essential for personal happiness, professional growth and your motivation to do great work.

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Four ways to use TikTok for marketing

By Mulesa

Photo by Kon Karampelas

For the longest time I resisted jumping on the TikTok bandwagon. I really enjoyed the clips of viral challenges and soundbites of inspirational words that popped up on my Instagram and Facebook but dismissed it as a platform for Gen Z kids on which I had no place. However, I remained deeply fascinated by China’s social media sensation and after using it myself, I’ve developed an appreciation for its raw and real approach to social media.

I was also inspired by my work in social media marketing to explore how TikTok could be used for business. Here’s a brief overview of four ways that brands, big and small, can make the most out of the platform to market themselves.

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Pomegranite

Seven things we’ve learned in seven years

By Sarah and Liz

At the beginning of July Pomegranite turned 7. We didn’t have our usual party (the photo above was taken at last year’s celebration), complete with the impossibly ridiculous quiz, because of the global pandemic (bit of a downer, that), but it didn’t stop us from lifting our heads and acknowledging how far we’ve hiked, and how much we’ve learned, from the day we first sat on the lounge floor to write our business plan. READ MORE

black lives matter

Beyond #BlackOutTuesday: navigating social media during social unrest

By Mulesa

Photo by Clay Banks 

In the past two weeks, our social media news feeds have been filled with news on George Floyd – an African-American man who tragically died at the hands of a white police officer while he was being arrested – and the subsequent revival of Black Lives Matter (BLM) protests in the United States and beyond. In addition to the powerful images of his face and gatherings of protestors in Australia, South Korea and the UK posted over every social media platform, there have been impassioned calls to end violence against black people, systemic racism and police brutality across the world. Closer to home, names like Collins Khosa, Petrus Miggels and Robyn Montsumi dominate news headlines.

Offline activism also moved to the online space with users showing their support for those at the frontlines of protest action using hashtags like #ICantBreathe, #SayTheirNames and #BlackOutTuesday, which was born out of a music industry initiative in the US. Although initially for entertainers, big brands and ordinary people alike joined the initiative, the aim of which was to go silent on social media and use the time to reflect on current events. Users also posted a single black square as their profile picture on Facebook and Twitter or to their grid on Instagram as a symbol of solidarity with the BLM movement. Aside from some of the controversy around the symbolic sea of black squares on social media, the hashtag prompted a much-needed online exchange of information about BLM. It also raised some valuable questions about online activism, especially for digital marketers.READ MORE

Creating a healthy relationship with our smartphones while quarantining

By Melissa

My last blog post focussed on the amount of time we spend on our phones and ideas on how to go on a digital detox.

Coronavirus has many of us glued to our smartphones. Whether it is checking the news regularly, scrolling through social media or keeping up with endless WhatsApp chats, it can quickly feel quite overwhelming. I think it’s incredibly important to look after our wellbeing and practise social distancing from our mobile devices during this uncertain time, but there are ways that we can use the apps on our phones to our benefit and make our stay at home that little bit easier:READ MORE

Mulesa Lumina

Meet Mulesa

Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say.

But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with during these strange times.

Joining us as a junior social media manager, she has a broad range of interests and talents.READ MORE

sabbatical

A six-month sabbatical

By Sarah 

The fact that I was able to take six months off work to travel the world – and that it actually worked – still feels surreal. I am so grateful to the Pomegranite team for helping me make this happen.

I am also so grateful for the timing of it all. Out of six months, we only lost four days as the COVID-19 pandemic escalated and we cut things short to skid onto a hasty plane home. The last one out of São Paulo to South Africa, it turned out.

Sitting in lockdown, it feels almost impossible that we could have visited so many incredible places.

How do you even begin to go about summarising six months of memories, across three continents and 13 countries?

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Top 10 quarantine tips

Top 10 quarantine tips

By Tom

The world is a very different place right now. The global outbreak of COVID-19 has meant social distancing and quarantine has become the norm. As South Africa entered its own countrywide lockdown on March 26th, we gathered (virtually) as a team for our weekly skills share. It was my turn to contribute and I really couldn’t think of much else, and still can’t, other than the predicament we all find ourselves in currently.

While the idea of spending 21 days in one’s home might seem like the perfect holiday for some, for many others, especially in a country like ours with such a stark contrast in living standards, it can be truly daunting. That’s why I decided to share some practical tips for quarantine, with the help of the UN and WHO’s official guides. I’m not the biggest fan of a top 10 list, but I took a whirl and also got some valuable input from the team as well.

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On the hunt for hints

By Clem

Our return to the office in January was brightened by the arrival of our distant Pomegranite, Carla, who now lives in Oxford. In our first week back, we were sent a rather cryptic email from Liz inviting us to a mystery inspiration day with one line: “You don’t need to wear or bring anything special, just have your wits about you!” We left the office deep in debate about what it might be. After two weeks of suspense, the day arrived and all was revealed: it was the enigmatic Hint Hunt!

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Four key time management strategies

By Liz

For our team, and yours too, I bet, time management is an absolutely crucial skill. It’s what enables us all to work together effectively as a team, and to deliver quality work to our clients on time. My recent skillshare unpacked four key strategies and here they are:

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Mind full or mindful at work?

By Melissa

Working mindfully and consciously is key to a fulfilling and successful career. Being actively present at work gives meaning to your endeavours, reduces stress and increases engagement.READ MORE

Want to sell online? Here’s a brief history Pomegranite Online Presence Consultancy blog post by Tomas

Want to sell online? Here’s a brief history

By Tom

So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.

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Do you know how much time you’re spending on your phone?

By Melissa

Yes, there are many remarkable pros to our mobile phones, but I can’t help wondering about the cons and how much time we are actually spending on our phones. Time on your phone happens in short bursts all through the day, but these moments add up quickly. 

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Build confidence in any activity: the wheel of performance

By Clem

Struggling to start a new venture or even nurturing one of your own creative outlets is a common issue in our digital age. The constant bombardment of highlight reels of everyone’s successes without the backdrop of the long, hard road it took to get there – is one thing that can contribute to performance inertia and a lack of confidence. But there are tools out there to help. Enter, The Wheel of Performance:

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