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work-life balance

Blurred lines: work-life balance and working remotely

By Melissa

Photo by Thought Catalog on Unsplash

Work-life balance is often elusive and challenging to maintain. When work moves from an office to your home, the lines you had previously drawn between your personal and professional life can easily blur.

While working from home comes with the highly sought-after benefits of flexibility, more quality time with loved ones, increased productivity and no commuting, it can become difficult to switch off and unplug at the end of the work day. As Covid-19 continues to flood our daily lives, we are all searching for calm and stability as we navigate what has become our new normal. A good work-life balance, now more than ever before, is essential for personal happiness, professional growth and your motivation to do great work.

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Four ways to use TikTok for marketing

By Mulesa

Photo by Kon Karampelas

For the longest time I resisted jumping on the TikTok bandwagon. I really enjoyed the clips of viral challenges and soundbites of inspirational words that popped up on my Instagram and Facebook but dismissed it as a platform for Gen Z kids on which I had no place. However, I remained deeply fascinated by China’s social media sensation and after using it myself, I’ve developed an appreciation for its raw and real approach to social media.

I was also inspired by my work in social media marketing to explore how TikTok could be used for business. Here’s a brief overview of four ways that brands, big and small, can make the most out of the platform to market themselves.

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Pomegranite

Seven things we’ve learned in seven years

By Sarah and Liz

At the beginning of July Pomegranite turned 7. We didn’t have our usual party (the photo above was taken at last year’s celebration), complete with the impossibly ridiculous quiz, because of the global pandemic (bit of a downer, that), but it didn’t stop us from lifting our heads and acknowledging how far we’ve hiked, and how much we’ve learned, from the day we first sat on the lounge floor to write our business plan. READ MORE

black lives matter

Beyond #BlackOutTuesday: navigating social media during social unrest

By Mulesa

Photo by Clay Banks 

In the past two weeks, our social media news feeds have been filled with news on George Floyd – an African-American man who tragically died at the hands of a white police officer while he was being arrested – and the subsequent revival of Black Lives Matter (BLM) protests in the United States and beyond. In addition to the powerful images of his face and gatherings of protestors in Australia, South Korea and the UK posted over every social media platform, there have been impassioned calls to end violence against black people, systemic racism and police brutality across the world. Closer to home, names like Collins Khosa, Petrus Miggels and Robyn Montsumi dominate news headlines.

Offline activism also moved to the online space with users showing their support for those at the frontlines of protest action using hashtags like #ICantBreathe, #SayTheirNames and #BlackOutTuesday, which was born out of a music industry initiative in the US. Although initially for entertainers, big brands and ordinary people alike joined the initiative, the aim of which was to go silent on social media and use the time to reflect on current events. Users also posted a single black square as their profile picture on Facebook and Twitter or to their grid on Instagram as a symbol of solidarity with the BLM movement. Aside from some of the controversy around the symbolic sea of black squares on social media, the hashtag prompted a much-needed online exchange of information about BLM. It also raised some valuable questions about online activism, especially for digital marketers.READ MORE

Creating a healthy relationship with our smartphones while quarantining

By Melissa

My last blog post focussed on the amount of time we spend on our phones and ideas on how to go on a digital detox.

Coronavirus has many of us glued to our smartphones. Whether it is checking the news regularly, scrolling through social media or keeping up with endless WhatsApp chats, it can quickly feel quite overwhelming. I think it’s incredibly important to look after our wellbeing and practise social distancing from our mobile devices during this uncertain time, but there are ways that we can use the apps on our phones to our benefit and make our stay at home that little bit easier:READ MORE

Mulesa Lumina

Meet Mulesa

Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say.

But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with during these strange times.

Joining us as a junior social media manager, she has a broad range of interests and talents.READ MORE

sabbatical

A six-month sabbatical

By Sarah 

The fact that I was able to take six months off work to travel the world – and that it actually worked – still feels surreal. I am so grateful to the Pomegranite team for helping me make this happen.

I am also so grateful for the timing of it all. Out of six months, we only lost four days as the COVID-19 pandemic escalated and we cut things short to skid onto a hasty plane home. The last one out of São Paulo to South Africa, it turned out.

Sitting in lockdown, it feels almost impossible that we could have visited so many incredible places.

How do you even begin to go about summarising six months of memories, across three continents and 13 countries?

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Top 10 quarantine tips

Top 10 quarantine tips

By Tom

The world is a very different place right now. The global outbreak of COVID-19 has meant social distancing and quarantine has become the norm. As South Africa entered its own countrywide lockdown on March 26th, we gathered (virtually) as a team for our weekly skills share. It was my turn to contribute and I really couldn’t think of much else, and still can’t, other than the predicament we all find ourselves in currently.

While the idea of spending 21 days in one’s home might seem like the perfect holiday for some, for many others, especially in a country like ours with such a stark contrast in living standards, it can be truly daunting. That’s why I decided to share some practical tips for quarantine, with the help of the UN and WHO’s official guides. I’m not the biggest fan of a top 10 list, but I took a whirl and also got some valuable input from the team as well.

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On the hunt for hints

By Clem

Our return to the office in January was brightened by the arrival of our distant Pomegranite, Carla, who now lives in Oxford. In our first week back, we were sent a rather cryptic email from Liz inviting us to a mystery inspiration day with one line: “You don’t need to wear or bring anything special, just have your wits about you!” We left the office deep in debate about what it might be. After two weeks of suspense, the day arrived and all was revealed: it was the enigmatic Hint Hunt!

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Four key time management strategies

By Liz

For our team, and yours too, I bet, time management is an absolutely crucial skill. It’s what enables us all to work together effectively as a team, and to deliver quality work to our clients on time. My recent skillshare unpacked four key strategies and here they are:

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Mind full or mindful at work?

By Melissa

Working mindfully and consciously is key to a fulfilling and successful career. Being actively present at work gives meaning to your endeavours, reduces stress and increases engagement.READ MORE

Want to sell online? Here’s a brief history Pomegranite Online Presence Consultancy blog post by Tomas

Want to sell online? Here’s a brief history

By Tom

So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.

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Do you know how much time you’re spending on your phone?

By Melissa

Yes, there are many remarkable pros to our mobile phones, but I can’t help wondering about the cons and how much time we are actually spending on our phones. Time on your phone happens in short bursts all through the day, but these moments add up quickly. 

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Build confidence in any activity: the wheel of performance

By Clem

Struggling to start a new venture or even nurturing one of your own creative outlets is a common issue in our digital age. The constant bombardment of highlight reels of everyone’s successes without the backdrop of the long, hard road it took to get there – is one thing that can contribute to performance inertia and a lack of confidence. But there are tools out there to help. Enter, The Wheel of Performance:

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What happens to Digital You when you die?

By Nicole

Each and every day we log into an ever-changing digital world. The more time we spend on social networks, search engines and mobile apps, the more we scatter pieces of ourselves around the web that together form pictures of our real lives, identities, tastes, preferences, habits and opinions. When pieced together, these fragments of information form a digital version of who you are, a digital you

It’s a concept I’m sure many of you haven’t really thought about yet (well, those of you who haven’t seen Black Mirror), but what happens when you die in a world where the virtual parts of you go on existing? This can be quite morbid and daunting to think about but, with some forward planning, it is something you can control (mostly). Here’s a practical list of how you can prepare to remove unwanted digital assets.

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Search engine optimization (SEO): A need to know guide Pomegranite Online Presence Consultancy blog post by Tomas

Search engine optimization (SEO): A need to know guide

By Tom

With the number of businesses on the internet, it can be very hard to make yours stand out. You could spend money advertising it? But these can prove real costly, and added to this, we humans have developed ad blockers and even ‘evolved’ our eyes with banner blindness. What’s your best option then? Well, when it comes to your business’ website, there’s one clear solution: search engine optimization, or SEO, to the kids in the know.READ MORE

maternity leave policy

10 steps to writing a maternity policy for your small business

By Liz

When Sarah and I started Pomegranite just over six years ago, having babies wasn’t even on our radar. We were about growing the business, quick as a jungle vine, to something real with meetings and clients and invoices. Since then, our roots have deepened with experience, our branches have expanded like our service offering and our trunk has become wide and strong with an incredible core: our team.

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Pomegranite Liz Camino

Liz’s sabbatical: The Camino

By Liz

During my three-month sabbatical, I walked the French Way, one of the routes of the Camino de Santiago, a 600-year old Christian pilgrimage to Santiago de Compostela built on an older Pagan pilgrimage to what the Romans believed was the end of the world. It was one of the best things I have ever done for myself and I am so grateful to the amazing Pomegranite team that allowed me to take the time to do it.

It’s impossible to capture my journey in words so I’ll try to answer the most common question I’m asked, then move on to some simple facts, and finally share some images.READ MORE

Pomegranite

Pomegranite’s sixth birthday party

By Sarah

A couple of weeks ago, we celebrated Pomegranite’s sixth birthday with clients, service providers and friends who have supported us over the years. It’s always a lovely way to pause and take stock of where we’ve been and how far we’ve come. And, of course, to say thank you to the people who have helped us get here.

As per tradition, we held a completely ridiculous quiz, which people got very into.READ MORE

Email what are you Pomegranite Online Presence Consultancy blog post by Carla

Email? What are you?

By Carla

Email – something we take for granted until it stops working. And as we have no idea how or why it works, when it stops, it can be quite a stressful affair.

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Reconnecting with our work and what motivates us Pomegranite Online Presence Consultancy

Reconnecting with our work and what motivates us

By Liz

As we start a new year, I thought it would be a good time to reconnect with what’s important to each of us in our work. For my skills share, I simply asked everyone to write down their answers to three questions and share the answers. I was surprised and heartened by many of the answers and I think they give a good sense of who we are as a business.

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