Making social media algorithms work for you in 2021

By Mulesa

Photo by Kelly Sikkema

Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?

These are a few questions that have come up in conversations I’ve had with influencer and digital marketer friends. I figured that doing my skills share on social media algorithms was a good way to answer these questions, out of both personal and professional interest. I find social media quite captivating, especially the way it has grown to become such a big part of our existence as people. It’s also quite exciting (and somewhat scary) that social media algorithms, though supposedly guided by our own behaviour and interests, are seemingly designed to know more about what we want than we know ourselves.  

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How digital trends are evolving in 2021

How digital trends are evolving in 2021

By Nicole

With the pandemic in the air, the start to a new year has felt far from a fresh start, and it can be difficult to feel excited about the future. In many ways, diving into this topic of digital innovation sparked feelings of inspiration, excitement and motivation for me, as it reinforced the wealth of opportunity within this industry and the challenge of keeping up with trends that I love so much.

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Why the two-factor authentication?

Why the two-factor authentication?

By Carla and Tom

Photo from Paweł Czerwiński on Unsplash

Have you ever wondered why online banking has so many OTPs? It’s because cyber security is a big deal, that’s why you hear it on the news more and more. And while you might think that hackers aren’t as interested in your shopping habits as state secrets, you’d be wrong. Whether you are a global superpower or an undercover cat blogger, your data is valuable. Let me explain why “password123” won’t cut the mustard and how two-factor authentication is a must have.

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Pomegranite 2020

2020: the year of surrender

By Sarah

The question I’ve been chatting to Liz about this morning is:

What do you say in a “Happy holidays!” blog after a year like 2020 without sounding like a trying-too-hard-bit-off-the-mark Hallmark card? All that makes sense to us is to be honest and real.

For me, this year has been about surrender. Never before has a lesson been delivered with such quiet (and sometimes loud) insistence.READ MORE