Social media predictions for 2015: The good ones

Social media predictions for 2015. The first few weeks of January have been full of them. And you know what? Here’s another one. You’re welcome.

Except this time, these predictions from SocialMedia.CEO are actually quite interesting and come from people who really do know what they’re talking about – social media CEOS.

The thought that makes the most sense to me belongs to Josh Simmons:

“2015 will be the year social media is put in its place. It’s an elemental thing, a tool, a means to an end: community, both online and off. By building communities we have stickier products and more scalable marketing. Social Media Marketers are being phased out in favor of Community Managers that understand social media in context of a broader ecosystem.”

We’ve said all along that social media is not an island and works better when it’s integrated into the wider marketing strategy. It will be interesting to see the practical ways in which brands do this in 2015.

social media predictions for 2015

Feature image by bplanet, freedigitalphotos.net

“At least you’ve got legs” – and other highlights of a rollercoaster year

There’s a blog post coming in the next couple of weeks about our resolutions for 2015 – our Pomegranite resolutions that is. Like trying not to dress the same unintentionally every time we have a client meeting. Seriously. Every. Time.

But before we start looking into the New Year, let’s maybe look at the one that’s just winding down. And when I say “winding”, I mean spiralling so bloody fast that the weeks seem to be collapsing into each other like babushka dolls on tik.

Here are my five highlights of 2014 (look I know I use five a lot but it’s a lot less than 10 and I like the number, ok):

1) Our random dance breaks and spontaneous karaoke sessions when it all just gets too much sometimes. Seriously – you have no idea how much they help. Not just because you can’t not laugh at Liz’s pseudo-twerking, but because it tends to put things in perspective.

dance

2) There have been a few moments this year when I’ve marvelled at our partnership and how we are finding our unique roles more and more as time goes on. For example, when I chat to clients, I tend to just dive right into the business side of things. Not Liz, though. She will sit down and say: “So how are the cats?” And that’s something I’m grateful for. Someone to have those kind of conversations for me. And to remind me to have them myself sometimes.

3) Happy clients. Man I love happy clients! When you’re able to deliver what you promised and then add a whole bunch of cherries on top of that – the reaction from speechless, squealing, dancing, crying (the good kind of tears, hey?) and generally thrilled clients is really why we do what we do. (Also – I love that we have the kind of relationship with our clients that they feel like they can actually squeal in front of us.)

4) Liz likes to theme her outfits, which I have mentioned before. One day she came to work in stylish black pants, a fitted black T-shirt, black leather pumps, and her hair in a chignon. She reckoned it was called “Chanel”. Having not yet had my first cup of tea, my filter wasn’t working yet. “Or backstage worker?”

5) I’ve just had a little scroll through memory lane (you guys also stalk yourself on social media sometimes right?). It’s one thing to have a sense of how far you’ve come in a year, but to actually look back and see the progression, to remember a lot of the crappy days and to know that they are so few and far between now – that is the biggest highlight of all for me. On 15 January, I tweeted:

“At least you’ve got legs.” Liz trying to look on the bright side for me.

Weirdly, this wasn’t at all related to the whole Oscar debacle. It really was Liz trying to think of positive things in my life. (I know.)

And now, on the other side of 2014, not only do I have legs, but I’ve used them to climb this freaking mountain (metaphorically speaking, guys – I know it’s hard to know sometimes in Cape Town). And the view from the top is bloody amazing.

2015, I see you! Let’s play.

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Code in two minutes: The internet is yours

I’ve been doing a night course on HTML and CSS coding through Friends of Design for the last few weeks. I’m doing it becuase I want better control of the websites we build and to be able make precise tweaks and changes to them. At Pomegranite, we build websites on WordPress which allows us to create slick, professional sites that are affordable for the client. Ninety-nine percent of the time, clients don’t need complex, custom-coded websites. And if they do, we hand them over to trusted agencies who can provide that service.

Self-hosted WordPress essentially comprises of two systems: the first is a content management system which acts as an interface between you and the website, saving your images and posts and giving you the tools to edit the website. The second is a theme or template which is like a ‘skin’ for your website and manages its design. This is where it’s handy to have some coding knowledge to manipulate these themes.

Learning to code (I say this with a pinch of salt because hardcore coders study for years) has been a pretty mind-blowing experience. For most people, the internet is another world, created and controlled by others, that we can only make a mark on through social media, which is itself contained separately within the greater world-wide-web. When I started editing the code of WordPress themes, Sarah and I referred to it as “entering the Matrix” and rejoiced when I did something and the site didn’t explode.

But the truth is, the internet is made by people, creating code. To scratch beneath the surface, all you have to do is right click and select “inspect element” to see the code that props up the site you’re viewing.

Coding is becoming more and more accessible to people other than nerdy hackers. Just check out organisations like Code for Cape Town which runs a three week holiday programme that introduces grade 10 and 11 girls to the world of web development for social impact. What’s also great is that you don’t have to wait for someone to teach you to code. There are tons of resources online to get you started.

Codecadamy is the one I started with. It’s super simple, fun and effective at teaching you code. They use a system where you’re walked through the code on one side of the screen and it shows the effect on the other side of the screen. So not only do you never feel lost, but you see instant results.

codecadamy

It’s free, it’s fun, you can login with Facebook and Gmail.

So go ahead, give it a go!

[Feature image source.]

Five things lately

So let’s start with this: in exactly one month it will be Christmas. ONE. MONTH. I’m not really sure how that even happened. It’s been one hell of a year, in so many ways. And not just because we now have a fancy system that basically does all our invoicing for us.

Because Liz gave you a very informative, business-y post last week about that very same invoicing system (if you missed it, please feel free to absorb the wisdom here. Also – there are cat pictures.), I thought I’d share five random things that I’ve learnt/experienced lately.

1. Owning your own business sometimes means late nights and stressing about finances. And sometimes it means bikini shopping on a Wednesday afternoon.

2. When your client sees her new website for the first time and is so completely chuffed that she struggles to make words – that right there is the stuff. The reason we do what we do. Sure, paying rent is awesome. But moments like that – they are my affirmation.

3. Tax. Oh ALL-THE-EXPLETIVES-ALL-OF-THEM. Liz reckons that this is how we feel about tax:

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[Source]

For me, it’s more like this I think:

panic

[Source]

I can now tell you that I know the difference between PAYE and provisional tax. The provisional tax deadline is in January 2015. The PAYE deadline is NOT. Failing to understand this means a FULL-on panic when you realise that your actual deadline is tomorrow. It also means paying the wonderful people who come to your rescue in snapdragons (boys – those are flowers) and beer.

4. Being able to advise friends on how to start or grow their own businesses – because you’ve been there and you’re still working it out – is pretty great. It’s a wonderful thing seeing so much potential in people you admire, and being able to see ways in which you can help them take off. Even if it’s just telling them how amazing they are over a beer.

5. The more I see of the business world, the more I really think that we are all just faking it ‘til we make it. Especially when you start your own thing. The amazing thing is to get to a point when you see how well your projects are doing and how far you’ve come – when you hear the words that you are making as you sit in a meeting and you think: “Holy s@#%, we really do know what we are doing. That was some great advice I just gave. I would hire us.”