WordCamp wisdom: 10 takeaways from the 2014 WordPress conference

I realise that it’s been a while since WordCamp – which we went to on 23 October – but we got so much out of the conference that I thought it was worth another quick blog post to share some of the nuggets of wisdom we came away with.

So – here are our 10 takeaways from WordCamp, some of which are from talks and others from our own observations:

  1. “It’s all well and good getting traffic to your website, but your site then needs to be good enough to convert that traffic into leads.” (Chantelle Bowyer)
  2. “Google Analytics help not just with marketing decisions but with business decisions too. There is no more guess work as the cold, hard facts are there.” (Chantelle Bowyer)
  3. “Focus on where the value lies. Speak to your customer – what do they actually need? Don’t give them any unnecessary fluff.” (Matt Cohen)
  4. “All innovation begins with vision. It’s what happens next that is critical.” (Matt Cohen quoting Eric Ries)
  5. Emma Jane Dicks and Code4CT are teaching young girls to code and changing perceptions about women in the IT world. Looking at the demographics of the WordCamp conference (95% male and white) it’s clear just how important the work is that they’re doing. Read more here: http://code4ct.com/
  6. “How a website it written is just as important as the design.” (Noel Tock). We couldn’t agree more with this point and believe that our words background and subsequent approach to website creation are what sets Pomegranite apart in the web development world.
  7. “The biggest compliment you can give WordPress is to just use what you need and leave everything else out. It’s a tool.” (Noel Tock) In other words – don’t blindly follow the theme. Rather focus on what your website actually needs.
  8. “You don’t realise how even educated web users use your interface. UX testing is crucial.” (Dave Perel)
  9. “People are not clicks. They aren’t conversion rates. You need to have a personal touch.” (Nick Haralambous)
  10. And my favourite of the day, something we all need to be reminded of sometimes: “It’s just a job, you do it to live. Not the other way around.” (Tomaz Zaman)

Why people leave your website

You’re in a crowded exhibition hall meeting lots of new people in your industry. What draws you to a person only to decide it might be a better idea to fake a bathroom break? What gets you hooked, makes you want to take a card, and place an order there and then?

Think of your website as one of these people in this room. In a sales environment, the aim is to attract attention to a product, generate interest and make a sale. Your website is your flyer, your yellow pages entry, your marketing pitch, your brochure, your voice online. The aims are similar. There are aspects of our websites that attract users but also aspects that repel them. It’s important to be aware of both.

Getting a user to your site is only the first step. Creating a site that makes them want to explore further is the next challenge – and the final goal? Converting that view into an interaction. The longer someone is on your site, the more likely they are to move further through the sale process.

There might be elements of your website that put users off and click that ‘x’ that you might not even be aware of. This handy infographic from the lovely folks at KISS metrics highlights some key points about what makes users leave a website.

Click to enlarge the infographic.

leave a website infographic

 

WordCamp 2014: A summary

Going to WordCamp was a bit of a last minute decision – but one I’m so glad we made.

Having worked on WordPress for about a year and a half now, we feel fairly comfortable with the platform, but we liked the idea of broadening our WordPress horizons somewhat and seeing what the frontrunners in our industry are up to. So we registered and went along not really knowing what to expect.

First impression: So many guys. So many guys in one room – in Cape Town. Seriously, I kept marvelling at the sheer number of them throughout the day. It was weird. But not entirely unpleasant. Let’s just say there is a reason they call it “bro-gramming”.

Coming from a words background, it really drove home the fact that we approach website creation so differently. We start with the story – how are you different from the competition? What picture do you want to paint of who you are and what you do in a way that sets you apart?

It was interesting to see that, while we are comfortable with WordPress, the hardcore coding side of things is not our strongpoint – and that’s ok. Because we have something to offer that is a lot less common in the “bro-gramming” scene: writing and communication skills. Having chatted to a few developers and speakers from the conference, it was exciting to see how we fit into this world and the role we would like to carve out for ourselves.

We found the talks really interesting and entertaining (nerd humour included), and, being women, felt the need to talk-all-about-it-and-how-inspired-we-felt after each one.

We took so much from the talks, in fact, that we’ll be running a series of blog posts over the next little while, as there is just too much to communicate all at once.

But we left the conference full of ideas and chuffed at the networking opportunities the day afforded us.

For now, here is a brief summary:

Organisation: Great – Liz especially loved the goodie bag and struggled to play it cool in the beginning. Thanks WooThemes!

Speakers: Awesome – especially Tomaž Zaman, Founder / CTO, Head of Product Development at Codeable.

MCs: Hilarious. Derick Watts & The Sunday Blues – you guys definitely added another dimension to the standard conference vibe.

Catering: Delicious. Sarah particularly loved the doughnuts. And popcorn. And muffins. And chicken kebabs.

Thanks WordCamp – I’m sure we’ll be seeing you again in 2015!

To see all the tweets from the conference and the nuggets of wisdom people took home, check out #wcct.

Liz and her hipster briefcase at the awesome venue - Greenpoint Stadium

Liz and her hipster briefcase at the awesome venue – Greenpoint Stadium

What happens when a brand collaborates with its Instagram followers

There’s nothing quite like a hopping on a bike and feeling the breeze in your hair on a sunset bike ride along the picturesque Sea Point promenade. Childhood memories of riding with “no hands” for the first time, the flying sensation of high speeds, near-collisions and scraped knees come flooding back. You can’t help testing your bell – brrrrrring brrrrrrrring – for safety purposes, of course.

But how do you communicate that experience on a website? Having been long-time customers of UpCycles, we got chatting about their website and before we know it, that question was ours to answer. So we checked out UpCycle’s social media presence and found that people had such a blast that they LOVED taking photos of their joyrides. And you can see the what a good time they’re having. So we let them tell the story of what it’s like to rent an UpCycles bicycle by collaborating with them on the UpCycles website.

Here’s a taster of what Instagram users happily contributed to the Upcycles website:

The result?

We used a grid design because we were working with generally square pictures of a relatively low quality (having been shot on the fly with phones most of the time). We used a small slider on the homepage and built links to important pages around it. We got across the important information as succinctly as possible with maps and clearly listed rates and contact details. We also incorporated their Instagram, Facebook and Twitter feeds to show off their online communities.

We had a lot of fun developing this site on a tight timeline and budget – and even more fun hearing how thrilled Jared and Shannon from Up Cycles were when we showed them the end product.

Upcycles website