Social media predictions for 2015. The first few weeks of January have been full of them. And you know what? Here’s another one. You’re welcome.
Except this time, these predictions from SocialMedia.CEO are actually quite interesting and come from people who really do know what they’re talking about – social media CEOS.
The thought that makes the most sense to me belongs to Josh Simmons:
“2015 will be the year social media is put in its place. It’s an elemental thing, a tool, a means to an end: community, both online and off. By building communities we have stickier products and more scalable marketing. Social Media Marketers are being phased out in favor of Community Managers that understand social media in context of a broader ecosystem.”
We’ve said all along that social media is not an island and works better when it’s integrated into the wider marketing strategy. It will be interesting to see the practical ways in which brands do this in 2015.
Feature image by bplanet, freedigitalphotos.net