10 amazing social media stats (to make you sound like you know what you’re talking about)

I wasn’t a huge fan of numbers at school. Maths was my worst. WORST. The day I wrote that final matric exam was possibly the greatest feeling in my life to date. Ok, let’s call it top five…

However – as I’ve grown older and wiser, I’ve come to appreciate the power of a good statistic. Here is a little fact for you: quoting an (accurate and current) statistic makes you sound like you know what you’re talking about. It just does.

So I’ve compiled a little list of 10 amazing social media stats for you to quote in your next meeting/dinner party/awkward conversation that descends into silence and badly requires you to make words.

1)    72% of all internet users are now active on social media. My mom is one of them. The other day she invited people to like a page. It’s happening guys!

2)    5700 tweets happen every second. Every. SECOND.

3)    As you might expect, the majority of Pinterest users are female, but those demographics are shifting. Right now the divide stands at 68% female and 32% male.

4)    There are currently over 1.15 billion Facebook users, 23 percent of whom log in at least five times per day. (Where do you stand here? More or less? Be honest…)

5)    Approximately 50% of individuals between the ages of 18 and 34 check Facebook immediately after waking up.  More than half of these individuals check their Facebook pages on their smartphones before getting out of bed. (Guilty)

6)    Instagram now has 150 million active users, and the most followed brand on this platform is MTV.

7)    Facebook users share 2.5 billion pieces of content each day. I can’t even wrap my mind around that number…

8)    Twitter has 560 million active users. It’s not quite Facebook’s 1 billion, but it’s growing at a rapid rate – particularly in SA. Not one to be ignored!

9)    79% of LinkedIn users are 35 and older. Let’s be honest – this is not the most exciting platform. But I know a few people who have been offered jobs through LinkedIn or generated leads. It has its place for sure.

10) 71% of users access social media from a mobile device. So often, in fact, that it’s hard to go to dinner with friends without someone picking up their phone mid-conversation to check a tweet or Facebook update. New game? Upon arrival, everyone puts their phones in the middle of the table. First person to touch their phone buys dinner for the table.

[Sources: Mediabistro, jeffbullas.com and lifementalhealth.com]

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#Neknominations: Why South Africans WIN at this (ridiculous) social phenomenon

This week, my Facebook timeline has been taken over by two things:

1) The whole “My Facebook Film” phenomenon, which I actually love more than I would like to admit (that emotive music – it just gets me every time); and

2) #Neknominations. ALL the #neknominations.

For those of you who are unfamiliar with the concept, people who are nominated by friends on Facebook are required to make a short video of themselves downing a drink before nominating two more people to do the same within 24 hours. The concept started in Australia but has spread around the world over the past couple of weeks.

Don’t let the title of this blog post mislead you. I have thoroughly enjoyed watching my timeline fill with people downing drinks in increasingly creative ways. From Power Ranger dance moves to tiger suits, (manual) beer fountains, sheep(ish) farmers, risqué bubble baths and swan dives off boats in exotic locations – it’s been hugely entertaining.

People who are not active on Facebook at all have come to the party, answering their nominations, sometimes most impressively. What interests me is what it takes to get such a vast community of people so actively involved on Facebook, when they are otherwise somewhat indifferent to the platform: the call to down a drink in the most entertaining way, to be watched by, one would hope, by a considerable audience.

Humans are strange creatures.

Don’t get me wrong – I fully include myself in that judgment. Downing a beer and dancing around in a Power Ranger suit while someone dressed as an Arab sits in the corner reading a newspaper, while a cat looks on confusedly? Love it! Play it again! Comment! Like!

But where this social phenomenon really won me over is when people (read: South Africans) starting turning it on its head, harnessing the momentum of a (somewhat ridiculous – let’s be honest) viral movement and adding to the beer-downing-crowd-pleasing nominations the challenge to do some good too.

Most of the #neknominations I’ve watched over the past two days include people handing meals to those who need them, pledging to clothe people in need, give soccer balls to underprivileged kids, or challenging those they nominate to give back in any way they choose. And that’s in addition to the element of the ridiculous that made the #neknomination concept go viral in the first place.

And this is why I love South Africans – a nation full of people who are not shy to look like idiots if it means making someone laugh. People who have such big hearts.

Unfortunately I can’t show you the videos I’ve been loving on Facebook, because, well, Facebook. You know. But here’s the one that started the whole giving back vibe in SA.

The internet of things

Did you know that more things are connecting to the internet than people? That’s right. In 2010, that number stood at over 12.5 billion devices. And do you know how long ago 2010 was in internet years? Flipping ages!

The infographic below tracks Cisco’s predictions of the number of devices that will be connected to the internet by 2020 – and what that might look like. All I can say is, if my meeting was pushed back 45 minutes, and this was communicated to my alarm clock, which then allowed me to sleep a bit later, I would be quite a fan of the internet.

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Feature image source

Infographic source

Life on Long Street

When I worked from home, there was a school next door, and the sounds that would drift in through my window were excited shrieks and yells of break-time games and netball matches. (Side note: teachers should get paid ALL the money.)

Now, in our new offices, it’s the sounds of life on Long Street that filter in through the window – traffic, conversations of pedestrians (both foreigners and locals), sometimes singing, laughter, taxis calling out their destinations, people getting on with things. It’s not that hard to choose which I prefer.

Stepping out onto the pavement, there is so much to see and explore on this vibey street. Each day I notice something different that I haven’t seen before, even though it’s been there all along.

Here is a little taste of life on this famous street.

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It's called Long Street for a reason. The right footwear is crucial for exploring.

It’s called Long Street for a reason. The right footwear is crucial for exploring.