So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the trends forecast for social media in 2014.
Stop following me!
Like we used to hang out in our parents’ cars and play CD’s during their lame dinner parties, teens are fleeing social media platforms where their parents (gah just leave me alone!) are encroaching and are carving out their own social spaces online. The fleeting nature of Snapchat seems most appealing – Fast Company reports that “with more than 360 million photos shared – and deleted within seconds – this company is proving that a younger generation is in fact cozying up to the idea of private moments.”
If you can’t beat ‘em…
Google Plus had a rough start with a reputation for being unintuitive and obscure but an obligatory SEO tool for anyone wanting to please the great Google. Brafton predicts steady growth on the platform and hails its unique features: “Google+ offers a lot of functions that other networks don’t have, such as Communities, Hangouts and the ability to share specific content with targeted groups.”
Content is king
To kick off the year, Mashable asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what Andrew Howlett from Rain had to say:
“To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, ‘Is this shareable?’ […] Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you.”