Social Media trends for 2014

So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the trends forecast for social media in 2014.

Stop following me!

Like we used to hang out in our parents’ cars and play CD’s during their lame dinner parties, teens are fleeing social media platforms where their parents (gah just leave me alone!) are encroaching and are carving out their own social spaces online. The fleeting nature of Snapchat seems most appealing – Fast Company reports that “with more than 360 million photos shared – and deleted within seconds – this company is proving that a younger generation is in fact cozying up to the idea of private moments.”

If you can’t beat ‘em…

Google Plus had a rough start with a reputation for being unintuitive and obscure but an obligatory SEO tool for anyone wanting to please the great Google. Brafton predicts steady growth on the platform and hails its unique features: “Google+ offers a lot of functions that other networks don’t have, such as Communities, Hangouts and the ability to share specific content with targeted groups.”

Content is king

To kick off the year, Mashable asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what Andrew Howlett from Rain had to say:

“To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, ‘Is this shareable?’ […] Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you.”

Image source

Make your presence felt: Pomegranite workshops

Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it’s through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively.

Never before have brands needed to be so personable. To stand out in the virtual cocktail party of social media, individuals and businesses need not only to be competent at using social platforms, but also something far more alluring: themselves. It’s easy to be safe, to hide behind generic advertising speak, but when brands go for it online and show some character, it’s magic.

Brand strategy

We work with small and medium-sized businesses – people who started with a great idea and have thrown themselves in and grown it into a viable business. Often, it’s only when they come up for air to consider marketing elements like a website or social media that these businesses realise how important it is to be able to articulate clearly who they are, what makes them different, and how they’re going to communicate that personality. Clients often want to have a brand workshop before we build their website or run their social media for them.

Social media training

Our social media training caters to everyone, from wary individuals to corporate teams. What I’ve learned is that everyone gets a kick out of becoming comfortable with a new way of expressing themselves. Some of our clients are individuals wanting to develop their voice online in order to make their mark in an industry; some are businesses wanting to use their team (who better?) to represent their brand. -One thing is clear across the board: a strong voice online is valuable currency.

If you’d like to chat to us about booking an affordable workshop, just pop us a line – we’d be happy to see what we can do for you.

 

 

No laughing matter: Launching comedians’ online presence

The way things are going these days, if your business doesn’t have a website, people tend to trust you a bit less – or at least consider you slightly less professional. Even if you get up on stage and make jokes for a living.

Towards the end of last year, Pomegranite was approached by two Cape Town-based comedians – Kagiso “KG” Mokgadi and Angel Campey (yes really, Angel) – who needed websites. Both had impressive Twitter followings, but they needed a platform where people could find out more about them and book them for events.

Kagiso “KG” Mokgadi is a quintessential comedy heavyweight. We built him a site with a subtle boxing theme – informed by his tagline: Heavywieght comic with knockout gags.

Kagisi "KG" Mokgadi website

He was chuffed with the result and had lovely things to say about us. Flattery – it will get you everywhere.

Angel – yes, her name really is Angel – is a relatively new face on the South African comedy scene and she has already started to make her mark. Given the name Angel at birth, she didn’t have the career luxury of becoming a doctor or lawyer and her options were limited to being a stripper or stand-up comedian. After a few test runs in front of her own mirror she chose comedy as it made the neighbours boo less violently.

Angel already had a blog, but she needed a professional website that allowed people to contact her and book her for what she does best: MC events. Comedian. Comedic Writer. Tweeter. Blogger. Opinionater and Converting Oxygen to Carbon Dioxide (Free. Special).

angel screengrab

We had a lot of fun working with these guys and it’s always great when clients love the end product. Just one example of some of the awesome people and projects that Pomegranite has brought into our lives.

Who’s next?

 

Microphone image source

Step inside our offices: A photo tour

On 6 January, Pomegranite moved into our new office space on Long Street. 127 Long Street to be exact. It’s been the best decision we’ve made – after starting Pomegranite. Obviously.

While working from home had its perks (like a fridge occasionally full of food and a dressing gown), being in an office space with other humans just makes us feel… a bit more real.

If you’re in the area, pop in and say hi. In the meantime, here’s a little photo tour.

office 1

Yes. That is a phone on the wall. Also, a cow being friendly.

office 7

Just because this phone is pretty awesome…

office 3

The meeting/workshop area, plus a bit of our desks. And what is a desk without Ouma Rusks? Nothing. That’s what.

office 8

Old school chairs

office 6

Looking towards the entrance – and our desks in the background

office 5

Looking out on Long Street

office 4

And one last time – this guy. Just because.