Hamba kahle, Tata. Go well.

It’s a strange thing, to feel so much love for someone you never met. Or to feel such grief on hearing that they have died.

But I do love Madiba. We all do. Because he loved South Africa – in the most remarkable way. The lessons he taught this country – and the world – still bowl me over. Nothing and no one make me prouder to be South African than Nelson Mandela.

I couldn’t sleep last night. I sat glued to Twitter, wishing I had a TV, listening to 5fm until the early hours of the morning as South Africans from all walks of life called in to share their collective sorrow. In a country that is so divided on so many issues, it feels bizarrely wonderful to be so united in our love for such a wonderful leader. A wonderful man.

Each new caller said something that touched me. A young, black lawyer who couldn’t get out of his car, he was so struck by the enormity of Madiba’s passing – the enormity of what he had fought for and what he has given us. A nightclub owner who stopped the music and announced the news to the club-goers, who all stood in silence, together. A white woman in a relationship with a coloured man who was so grateful for the freedoms we enjoy that were hard-fought, hard-won.

As the tributes pour in from around the world, the beautiful things that are said make me feel warm and lighter.

Mark Gevisser captures our nation’s feelings so beautifully in the Mail & Guardian: “The words ‘Nelson Mandela is dead’ feel strange in the mouth today, almost impossible to say, given the unique way he was both martyred and canonised during his lifetime. He embodies a paradox: on the one hand we love him for his humanity; on the other, he already passed long ago from the world of the flesh… In person, he was not notably affectionate, but his image beams a very particular sensation: you just look at him and you feel held, hugged.”

Goodbye, Tata. Thank you for all you have done for us – for South Africa and the world. I am honoured to call the same country home. It is a place I love fiercely. And so much of that is because of you.

Hamba kahle. Go well.

[Image source]

Five blog post topics when you’re stuck for ideas

In order to get your SEO right these days, you need to constantly develop authoritative and interesting content that people want to read and share.

The trouble is, it can be a bit exhausting to keep coming up with ideas for blog posts – particularly when other aspects of your work get busier and more demanding.

Here are five ideas for blog posts that are easily adaptable and have proven to be topics that lead to a *click*.

1)      Top lists
People love lists. Example: “Top five shirtless pictures of Ryan Gosling”. Aaaaand *click*. Luckily, this works for less, um, sexy topics too. Ten blogs to keep an eye on in 2014. Twenty great gift ideas for your in-laws. You get the idea.

2)      How to … in X days/weeks
Giving people a roadmap to reach a goal they’d like to achieve in a certain period of time is always going to be a popular topic for a blog post. How to get real-live abs in three weeks. I would read that.

3)      Interviews
You may have noticed a little while ago that I published an interview I did with Liz on our blog. Why? Well, I had no idea what to write about. So I decided to make her do the work instead give you all a bit of insight into the mind of my awesome business partner. Doing interviews is a useful way to get new content for your site, and to introduce some voices people in your industry would be interested in hearing.

4)      Any useful tools that you use?
People are always looking for tools that would help make their job easier. By using your own business as an example and telling people about the tools that you use, you’ll be helping people out and offering them the kind of useful info that will keep them coming back for more.

5)      Made any mistakes?
So, remember that time we deleted an entire website the day before we were supposed to show it to a client? Ja. That happened. And we wrote a blog post about it because we like to keep you entertained and we’re nice like that. Not everyone gets things right the first time (and if they do, they’d be advised to keep quiet about it around the rest of us). Sharing what you’ve learnt from your mistakes can be helpful to others in your industry – even if it’s just to let them know that you’re all in the same boat, a lot of the time.

ryan-gosling

Because you’re welcome.
Image source. Feature image source

 

 

BIG NEWS: The Long and the short of it

You guys – we’ve been sitting on some big news for a while now, waiting ‘til things were signed and sealed before we told you. Actually, that’s not entirely true. Liz was rearing to go – and I was putting the breaks on until things were, you know, o-fficial. That’s generally how our work relationship goes.

But, yesterday was the big day. Contracts have been signed and sealed and – DRUM ROLL…. Pomegranite will have office space in January! Not just any old office space, mind. Office space in Long Street! I know! Could it get more exciting? No, it could not.

We can’t wait to be a part of the bustling life on this iconic street in the Mother City – or just around the corner from our friends at Chandler House.

It doesn’t even feel real yet, for me. But don’t pinch me. I bruise like a freaking peach.

So, in the new year, come and say hi at 110 Long Street. If you time it right, you could pitch up in time for drinks on our balcony, while eyeing the beautiful Mungo and Jemima dresses across the street (I know, right? Meant. To. Be.).

Yip. 2014 is looking pretty damn exciting for Pomegranite. Thanks for all the encouragement and for coming along for the ride by following our blog.

Onwards and upwards!

The evolution of logo design

A brand is the way that a business is personified in the minds of consumers.

I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers – or it should.

When building a brand, your logo is one of the most important aspects to consider. It conveys the personality of your brand.

Below is an interesting infographic showing you how the logos of famous brands have evolved over time.

What does your logo say about your brand? Is it time for a revamp? What should you consider when thinking about designing a logo?

Well – think about how your brand is least like other brands. And tell that story.