The internet of things

Did you know that more things are connecting to the internet than people? That’s right. In 2010, that number stood at over 12.5 billion devices. And do you know how long ago 2010 was in internet years? Flipping ages!

The infographic below tracks Cisco’s predictions of the number of devices that will be connected to the internet by 2020 – and what that might look like. All I can say is, if my meeting was pushed back 45 minutes, and this was communicated to my alarm clock, which then allowed me to sleep a bit later, I would be quite a fan of the internet.

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Infographic source

Life on Long Street

When I worked from home, there was a school next door, and the sounds that would drift in through my window were excited shrieks and yells of break-time games and netball matches. (Side note: teachers should get paid ALL the money.)

Now, in our new offices, it’s the sounds of life on Long Street that filter in through the window – traffic, conversations of pedestrians (both foreigners and locals), sometimes singing, laughter, taxis calling out their destinations, people getting on with things. It’s not that hard to choose which I prefer.

Stepping out onto the pavement, there is so much to see and explore on this vibey street. Each day I notice something different that I haven’t seen before, even though it’s been there all along.

Here is a little taste of life on this famous street.

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It's called Long Street for a reason. The right footwear is crucial for exploring.

It’s called Long Street for a reason. The right footwear is crucial for exploring.

Social Media trends for 2014

So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the trends forecast for social media in 2014.

Stop following me!

Like we used to hang out in our parents’ cars and play CD’s during their lame dinner parties, teens are fleeing social media platforms where their parents (gah just leave me alone!) are encroaching and are carving out their own social spaces online. The fleeting nature of Snapchat seems most appealing – Fast Company reports that “with more than 360 million photos shared – and deleted within seconds – this company is proving that a younger generation is in fact cozying up to the idea of private moments.”

If you can’t beat ‘em…

Google Plus had a rough start with a reputation for being unintuitive and obscure but an obligatory SEO tool for anyone wanting to please the great Google. Brafton predicts steady growth on the platform and hails its unique features: “Google+ offers a lot of functions that other networks don’t have, such as Communities, Hangouts and the ability to share specific content with targeted groups.”

Content is king

To kick off the year, Mashable asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what Andrew Howlett from Rain had to say:

“To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, ‘Is this shareable?’ […] Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you.”

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Make your presence felt: Pomegranite workshops

Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it’s through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively.

Never before have brands needed to be so personable. To stand out in the virtual cocktail party of social media, individuals and businesses need not only to be competent at using social platforms, but also something far more alluring: themselves. It’s easy to be safe, to hide behind generic advertising speak, but when brands go for it online and show some character, it’s magic.

Brand strategy

We work with small and medium-sized businesses – people who started with a great idea and have thrown themselves in and grown it into a viable business. Often, it’s only when they come up for air to consider marketing elements like a website or social media that these businesses realise how important it is to be able to articulate clearly who they are, what makes them different, and how they’re going to communicate that personality. Clients often want to have a brand workshop before we build their website or run their social media for them.

Social media training

Our social media training caters to everyone, from wary individuals to corporate teams. What I’ve learned is that everyone gets a kick out of becoming comfortable with a new way of expressing themselves. Some of our clients are individuals wanting to develop their voice online in order to make their mark in an industry; some are businesses wanting to use their team (who better?) to represent their brand. -One thing is clear across the board: a strong voice online is valuable currency.

If you’d like to chat to us about booking an affordable workshop, just pop us a line – we’d be happy to see what we can do for you.