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Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.

Pomegranite Instagram

Liz at Chandler House on Church Street

field office

Meet me in the Mother City: Our top four spots

Reason #578 why I love Cape Town: it’s full of amazing coffee shops, cafes and restaurants. This means that you have approximately one million places to choose from for client meetings.

Here are Pomegranite’s favourites:

Field Office

Who doesn’t love free, limitless wifi? No one. That’s who. The Field Office in Barrack Street is not only a great place to meet clients, it’s also a perfect spot to work from. They somehow manage to make the relaxed and friendly atmosphere conducive to productivity.

Warning: Your colleague may become flustered during a client meeting if Jeremy Loops walks in and plugs his laptop cable into the wall behind her. However, the lapse in her ability to make words is temporary, and should return once Jeremy sits down with his friends.

Lola’s

Lola’s is one of my top spots on Long Street. And not just because they have a chalkboard menu with great handwriting. The atmosphere is just the right amount of “vibey” for a chat with clients, and the service is great.

Truth Coffee

Truth is hipster central – home of skinny jeans and edgy hairstyles – where the décor is just about as alternative as the clientele. What I like about this venue are the booths along the side of the coffee shop, which give you a bit more privacy and space for client meetings.

They make a mean cup of hot chocolate – but only order something to eat if you have a few hours to spare. Service can be on the slow side. The thing is, in Cape Town, where the pace is more tortoise than hare, this doesn’t seem to bother people much.

The BeerHouse

When you own your own business, client meetings don’t always happen within office hours. And with venues like the BeerHouse just down the road, this is not a cause for concern.

The BeerHouse focuses on craft beer and offers you a choice of 99 bottles from around the world. That’s right. 99.

Now that summer finally seems to be hitting Cape Town’s shores (although the weather over the past two days begs to differ), a spot on the BeerHouse balcony is a great place for a few drinks with clients.

Soho offices in China

Content marketing (part 2): Property and publishing

So, you’re familiar with the subject after our introduction to content marketing. Now we’re going to look at how the approach is affecting traditional advertising and how it’s being used to impressive effect in the property development industry.

Eprop, a local property website announced that, going into 2013, “content marketing will replace traditional advertising”. They go on to explain that “marketing’s new mantra of ‘brands must now acts as publishers’ has arrived in part because of social media and its potential to engage in meaningful conversations with their loyal fan base and potential clients alike.”

One example stands out above the rest: Chinese property development company, Soho, has become a desirable brand because of its chairman Pan Shiyi’s remarkable flair on his blog and social media. His online presence has translated into a community that has bought into Soho’s brand.

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“If you become a public figure, you communicate on your blog, you make some comments on the market, and you make yourself famous, people will not be just buying your units. They are buying your brand,” says Margaret Ng, the director of research at E-Commercial China in an interview about the property magnate. This rapport it noteworthy enough for Forbes magazine to have dedicated series of articles to it.

While Soho exemplifies the huge potential of content marketing, Eprop emphasises how economical online marketing is compared to traditional advertising and the risk you run in ignoring your online presence. They reckon that:
“[Y]our SEO efforts will be affected if you ‘opt out’ of being a producer. Google is now weighing current content, social proof and author scores in their results ranking. Simply put, you need to create and share content, while being of interest to lots of people to even be a player going forward.”