BIG NEWS: The Long and the short of it

You guys – we’ve been sitting on some big news for a while now, waiting ‘til things were signed and sealed before we told you. Actually, that’s not entirely true. Liz was rearing to go – and I was putting the breaks on until things were, you know, o-fficial. That’s generally how our work relationship goes.

But, yesterday was the big day. Contracts have been signed and sealed and – DRUM ROLL…. Pomegranite will have office space in January! Not just any old office space, mind. Office space in Long Street! I know! Could it get more exciting? No, it could not.

We can’t wait to be a part of the bustling life on this iconic street in the Mother City – or just around the corner from our friends at Chandler House.

It doesn’t even feel real yet, for me. But don’t pinch me. I bruise like a freaking peach.

So, in the new year, come and say hi at 110 Long Street. If you time it right, you could pitch up in time for drinks on our balcony, while eyeing the beautiful Mungo and Jemima dresses across the street (I know, right? Meant. To. Be.).

Yip. 2014 is looking pretty damn exciting for Pomegranite. Thanks for all the encouragement and for coming along for the ride by following our blog.

Onwards and upwards!

The evolution of logo design

A brand is the way that a business is personified in the minds of consumers.

I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers – or it should.

When building a brand, your logo is one of the most important aspects to consider. It conveys the personality of your brand.

Below is an interesting infographic showing you how the logos of famous brands have evolved over time.

What does your logo say about your brand? Is it time for a revamp? What should you consider when thinking about designing a logo?

Well – think about how your brand is least like other brands. And tell that story.

Liz

Lion hearts and Castle Light: 10 things you didn’t know about Liz

Every Friday we give you a behind-the-scenes peak into life at Pomegranite. So today I thought I’d help you get to know Liz a bit more by asking her some really hard interestingly thought-provoking questions.

Happy Friday!

1. What did you want to be when you grew up?

I think it was a toss-up between a vet and an astronaut.

2. What’s your favourite thing about living and working in Cape Town?

Definitely the fact that it’s a walkable city. Growing up in the ‘burbs in Durban, where the city centre was pretty much off-limits apart from driving through on the way to the beach, I had a very glamorous idea of city life. I was determined to live in a New York apartment with a red door. I still might but Cape Town has shaped that idea of city life in a new way and I love it here.

3. If your life was a movie, which actress would play you?

Yoh, that’s a hard one. In high school I used to get told I look a bit like Kate Hudson. That was incredibly awkward, what are supposed to do with that? I quite like Jennifer-Katniss-Aberdeen-what’s-her-face.

4. If your life was a book, what would the title be?

The great adventure of a little girl with a lion heart.

5. If you could have a super power, what would it be and why?

Flying, obviously! Also, telekinesis to hold my book and turn the pages so my arms don’t have to venture out from under my duvet. And some way to secretly help people to let go of whatever heaviness they’re carrying.

6. What song best describes your work ethic?

Mannenburg by Abdullah Ibrahim – classic South African jazz – because I work best when I feel it, there’s not much that’s regimental about my day.

7. What’s the best piece of life advice anyone has ever given you?

Whatever you do, do it well. It doesn’t matter what it is – you never lose a skill.

8. Having worked with me for five months now, what is one thing that you think people should know about me but don’t?

You aren’t afraid to drive a hard bargain but run squealing from numbers on a spreadsheet.

(Aside: This is true. Spreadsheets were put on this earth to END me. Luckily, Liz LOVES them. Hey Liz?)

9. You walk into a bar right now and order a drink. What is it?

Finally! An easy question! Castle Light.

10. What advice would you give someone thinking about starting their own business?

Do it out of excitement and passion, not out of fear or because you don’t know what else to do. If, sometimes, it doesn’t feel like work, you’re on the right track. Keep your ears open and read about everything you can about your industry. Also, it’s ok to make it up as you go along. Everyone else is. 

Liz and I go way back. This is back in 2008 when we lived in Ireland for a while. That's Harry. I sometimes wonder if this is how people feel when they hang out with us.

Liz and I go way back. This is back in 2008 when we lived in Ireland for a while. That’s Harry. I sometimes wonder if this is how people feel when they hang out with us.

A beginner’s roadmap to getting your business online

Taking your business online can be a huge step towards greater exposure, leads and sales, not to mention brand awareness and legitimacy. It can also be incredibly nerve-wracking, confusing and poorly executed, which can do your brand more damage than good.

Pomegranite has taken many brands online in a smooth transition. We take pride in how happy and comfortable our clients are and how accurately their online presence reflects who they are in real life.

If you’d like to chat about taking your business online, please get in touch.

eginners-Guide-Business-Online-Infographic