Make your presence felt: Pomegranite workshops

Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it’s through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively.

Never before have brands needed to be so personable. To stand out in the virtual cocktail party of social media, individuals and businesses need not only to be competent at using social platforms, but also something far more alluring: themselves. It’s easy to be safe, to hide behind generic advertising speak, but when brands go for it online and show some character, it’s magic.

Brand strategy

We work with small and medium-sized businesses – people who started with a great idea and have thrown themselves in and grown it into a viable business. Often, it’s only when they come up for air to consider marketing elements like a website or social media that these businesses realise how important it is to be able to articulate clearly who they are, what makes them different, and how they’re going to communicate that personality. Clients often want to have a brand workshop before we build their website or run their social media for them.

Social media training

Our social media training caters to everyone, from wary individuals to corporate teams. What I’ve learned is that everyone gets a kick out of becoming comfortable with a new way of expressing themselves. Some of our clients are individuals wanting to develop their voice online in order to make their mark in an industry; some are businesses wanting to use their team (who better?) to represent their brand. -One thing is clear across the board: a strong voice online is valuable currency.

If you’d like to chat to us about booking an affordable workshop, just pop us a line – we’d be happy to see what we can do for you.

 

 

No laughing matter: Launching comedians’ online presence

The way things are going these days, if your business doesn’t have a website, people tend to trust you a bit less – or at least consider you slightly less professional. Even if you get up on stage and make jokes for a living.

Towards the end of last year, Pomegranite was approached by two Cape Town-based comedians – Kagiso “KG” Mokgadi and Angel Campey (yes really, Angel) – who needed websites. Both had impressive Twitter followings, but they needed a platform where people could find out more about them and book them for events.

Kagiso “KG” Mokgadi is a quintessential comedy heavyweight. We built him a site with a subtle boxing theme – informed by his tagline: Heavywieght comic with knockout gags.

Kagisi "KG" Mokgadi website

He was chuffed with the result and had lovely things to say about us. Flattery – it will get you everywhere.

Angel – yes, her name really is Angel – is a relatively new face on the South African comedy scene and she has already started to make her mark. Given the name Angel at birth, she didn’t have the career luxury of becoming a doctor or lawyer and her options were limited to being a stripper or stand-up comedian. After a few test runs in front of her own mirror she chose comedy as it made the neighbours boo less violently.

Angel already had a blog, but she needed a professional website that allowed people to contact her and book her for what she does best: MC events. Comedian. Comedic Writer. Tweeter. Blogger. Opinionater and Converting Oxygen to Carbon Dioxide (Free. Special).

angel screengrab

We had a lot of fun working with these guys and it’s always great when clients love the end product. Just one example of some of the awesome people and projects that Pomegranite has brought into our lives.

Who’s next?

 

Microphone image source

Step inside our offices: A photo tour

On 6 January, Pomegranite moved into our new office space on Long Street. 127 Long Street to be exact. It’s been the best decision we’ve made – after starting Pomegranite. Obviously.

While working from home had its perks (like a fridge occasionally full of food and a dressing gown), being in an office space with other humans just makes us feel… a bit more real.

If you’re in the area, pop in and say hi. In the meantime, here’s a little photo tour.

office 1

Yes. That is a phone on the wall. Also, a cow being friendly.

office 7

Just because this phone is pretty awesome…

office 3

The meeting/workshop area, plus a bit of our desks. And what is a desk without Ouma Rusks? Nothing. That’s what.

office 8

Old school chairs

office 6

Looking towards the entrance – and our desks in the background

office 5

Looking out on Long Street

office 4

And one last time – this guy. Just because.

‘GIRLS’ talks to its viewers in their language

Love it or hate it, GIRLS is back and they’ve developed a great online presence ahead of the launch of their third season, which aired on Sunday night. I’m an unabashed GIRLS fan, so move on over if you don’t smile with fondness at these ladies (I’m a lady, you’re a lady, she’s a lady, we’re the ladies.)

 

girls7

 

Wednesday night

shoshray

The show hasn’t gone without criticism – indeed the above images show a group of well-off twenty-somethings staring at their navels – but if you happen to be a twenty-something ‘girl’, it reflects your messy existence better than anything else out there. It’s refreshing to laugh at your own ridiculous naivety and self involvement through this group of undeniably hilarious characters.

The show’s target audience is of a similar age and that market is online. All the time. “For us, this is an increasingly challenging demographic to reach with traditional means,” Sabrina Caluori, HBO’s vice-president of social media and marketing, told Mashable. In the lead-up to the release of season 3, HBO has made some great marketing choices, reaching viewers through a range of current platforms.

Because the show is so quotable, an early mark online was the ‘GIRLS’ Tumblr page (previously WhatShouldWeCallGirls), which posts a bunch of GIFs, memes and fan-art, allowing fans the satisfaction of in-jokes and reliving moments from the show. Their Facebook page has run a fun campaign giving character portraits through emojis (Shoshana’s signature mode of communication) accompanied by translations. Over on Twitter, it’s a family affair with cast and crew members live-tweeting during the show, and answering fans’ questions after the show, starting with episode three using #GirlsFYI. These strategies have been adapted for emerging platforms such as Instagram, Vine and even Snapchat, as well as the usual social suspects like  Facebook, Twitter, and Pinterest. The biggest move so far has been the release of the double-episode season premier on Youtube just 12 hours after its release on HBO.

While the show may not speak to everyone, GIRLS is doing a great job of using online platforms to reach its audience.