An office with a view: Pomegranite inspiration day

Before the cold front rolled in and botched beaching weather for this weekend, Pomegranite took to Clifton Fourth this morning for this month’s inspiration day.

The weather was already threatening which meant that we had the beach almost to ourselves if we put up with the odd gust of wind and a little extra crunch in our chip rolls. The other beach goers included a man in jeans and leather shoes (gives me the heebie jeebies just thinking about it), a family with young kids and a prone sunbather (she didn’t moved in the time we were there. Perhaps we should have checked that she was breathing).

A mutual respect grew between us as we saw each other’s determination to have a good time. Having found a sheltered spot, we got to work Instagramming the crap out of the scenery to make everyone at a desk was jealous.  Herewith, the evidence:

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Glorious Cape Town! We love you despite still cleaning sand out of our ears!

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Lying against a big granite boulder (let’s all just agree it was granite) the perspective of a wide open sky above us felt apt as we discussed Pomegranite’s major developments in the upcoming months. We talked about what kind of business we want to be, how we want to work, what kind of clients we want and who we want to work with. We see the business moving into a new phase and we realised it’s not going to be okay. It’s going to be great.

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Social media cocktail party

The art of working the room: The social media cocktail party

Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles.

There are some very influential people in the room – CEOs, academics, NGOs, government representatives and media personalities – as well as average Joes.

You can listen to the conversations that appeal to you, and you can repeat what other people are saying, but to be heard above the hubbub you need be sharp and worth listening to.

So here’s the million dollar question: who do you want to be at that party? The person with the corny jokes, a retiring wallflower, or someone who knows how to work the room? Someone informed, accessible and perceptive – the person people look to for comment and insights who steers the conversation?

I think you get my point: go forth and be George Clooney.

[Image source]

Instagram logo

Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.

Pomegranite Instagram

Liz at Chandler House on Church Street