Social media cocktail party

The art of working the room: The social media cocktail party

Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles.

There are some very influential people in the room – CEOs, academics, NGOs, government representatives and media personalities – as well as average Joes.

You can listen to the conversations that appeal to you, and you can repeat what other people are saying, but to be heard above the hubbub you need be sharp and worth listening to.

So here’s the million dollar question: who do you want to be at that party? The person with the corny jokes, a retiring wallflower, or someone who knows how to work the room? Someone informed, accessible and perceptive – the person people look to for comment and insights who steers the conversation?

I think you get my point: go forth and be George Clooney.

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Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.

Pomegranite Instagram

Liz at Chandler House on Church Street

field office

Meet me in the Mother City: Our top four spots

Reason #578 why I love Cape Town: it’s full of amazing coffee shops, cafes and restaurants. This means that you have approximately one million places to choose from for client meetings.

Here are Pomegranite’s favourites:

Field Office

Who doesn’t love free, limitless wifi? No one. That’s who. The Field Office in Barrack Street is not only a great place to meet clients, it’s also a perfect spot to work from. They somehow manage to make the relaxed and friendly atmosphere conducive to productivity.

Warning: Your colleague may become flustered during a client meeting if Jeremy Loops walks in and plugs his laptop cable into the wall behind her. However, the lapse in her ability to make words is temporary, and should return once Jeremy sits down with his friends.

Lola’s

Lola’s is one of my top spots on Long Street. And not just because they have a chalkboard menu with great handwriting. The atmosphere is just the right amount of “vibey” for a chat with clients, and the service is great.

Truth Coffee

Truth is hipster central – home of skinny jeans and edgy hairstyles – where the décor is just about as alternative as the clientele. What I like about this venue are the booths along the side of the coffee shop, which give you a bit more privacy and space for client meetings.

They make a mean cup of hot chocolate – but only order something to eat if you have a few hours to spare. Service can be on the slow side. The thing is, in Cape Town, where the pace is more tortoise than hare, this doesn’t seem to bother people much.

The BeerHouse

When you own your own business, client meetings don’t always happen within office hours. And with venues like the BeerHouse just down the road, this is not a cause for concern.

The BeerHouse focuses on craft beer and offers you a choice of 99 bottles from around the world. That’s right. 99.

Now that summer finally seems to be hitting Cape Town’s shores (although the weather over the past two days begs to differ), a spot on the BeerHouse balcony is a great place for a few drinks with clients.