A brand is the way that a business is personified in the minds of consumers.
I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers – or it should.
When building a brand, your logo is one of the most important aspects to consider. It conveys the personality of your brand.
Below is an interesting infographic showing you how the logos of famous brands have evolved over time.
What does your logo say about your brand? Is it time for a revamp? What should you consider when thinking about designing a logo?
Well – think about how your brand is least like other brands. And tell that story.