Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles.
There are some very influential people in the room – CEOs, academics, NGOs, government representatives and media personalities – as well as average Joes.
You can listen to the conversations that appeal to you, and you can repeat what other people are saying, but to be heard above the hubbub you need be sharp and worth listening to.
So here’s the million dollar question: who do you want to be at that party? The person with the corny jokes, a retiring wallflower, or someone who knows how to work the room? Someone informed, accessible and perceptive – the person people look to for comment and insights who steers the conversation?
I think you get my point: go forth and be George Clooney.