Last week saw the South African social media briefing in Jozi, a platform for WorldWideWorx and Fuseware to release their latest figures on social media adoption in South Africa and a discussion with industry leaders. What emerged was an inspiring sense of momentum and a drive to understand how things are working now and, more importantly, how things are going to work in the future.
These figures show that things are shifting. Take a moment to wrap your head around these important statistics:
The number of Facebook users has toppled previous kingpin, South African platform, MXit, which has experienced a drop from last year. However, MXit’s active users spend an average of 95minutes on this platform every day. Yes, over an hour an a half.
South African active Twitter users grew from 2.4 million in 2012 to 5.5 million in 2013. We post 54 million tweets a month – 85% of those tweets are from mobile devices.
There are double the number of South African users on Instagram as there are on Pinterest.
This infographic whipped up on the day by @SheBeeGee gives a sense of the current social landscape:
For a sense of the briefing, search #socialSA on Twitter and for a great breakdown of all the statistics, check out this article over at Memeburn.