Zip Zap Circus

Zip Zap Circus

Have you heard of the Zip Zap Circus? These are a few of our favourite things about them:

  • They are all about empowering people – especially kids – many of whom come from very difficult backgrounds. All their classes are free.
  • They’re proudly South African.
  • They’re SO talented and professional – they’ve even performed for Obama at the White House.
  • A lot of the kids who start as students go off and have sparkling careers in entertainment , and then come back and teach at Zip Zap, which really shows how much of a sense of belonging Zip Zap creates, and how much love there is in their “family”.
  • The incredible stories of the lives that Zip Zap has changed.

We are so proud to have been the ones to build them a new website that captures both the magic and the substance of who they are.

The website includes an online learning platform to allow them to continue classes in the middle of the pandemic. This also opens up exciting future opportunities for Zip Zap!

In our client’s words:

 It was such a delight to work with Pomegranite. From the first briefing session the team just ‘got us!’
They not only interpreted our brief accurately, but also added so much value with additional creative elements, ideas and user-experience enhancements.

Sarah was extremely patient with me throughout the build, as I had may other priorities to attend to and the website often had to take second place.

They also made it so easy to send feedback and edits.

They are exceptionally professional, displayed integrity, a vested interest in our brand and made the experience very rewarding.

I would highly recommend them as partners in any web related project.

Roxy Mitchell – Zip Zap Social Circus – Marketing Manager

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Grubbets

Grubbets

Grubbets, an innovative, sustainable, nutritionally-complete feed-stock, required a strategic social media advertising campaign to launch their product in the United States market. We managed a series of highly targeted video focused ads across Facebook and Instagram to amplify brand awareness around Grubbets and promote sales through Amazon. The challenge was to relate to a niche audience of backyard chicken farmers in the US, while keeping the cost per click down and driving quality traffic to the Grubbets sales listing. We were thrilled not only to record continually increasing sales, but also much improved community engagement, including glowing customer reviews on Amazon, such as:

“The turkeys and chickens are happily consuming the grubs. I’m assuming the taste is good, but I’m not eating them. I am pleased the grubs are produced in the States.” – Theresa Blanco, a happy Amazon customer

In our client’s words:

“Pomegranite’s team were a vital support in launching the digital marketing for our new consumer brand. Having traditionally sold business to business, we entered the unknown world of digital sales and we couldn’t have done it without them. The Pomegranite team have a wealth of knowledge and experience, successfully guiding us through audience management, developing brand content, pixel analysis and channelling traffic to our site and sales pages. Our sales grew week on week for the three month campaign and we look forward to working with them in the future.” – Charlie Drew, Grubbets

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phephaufunde

Phepha uFunde

Amid the Covid-19 pandemic, school leaders are navigating administrative and educational challenges never before experienced. Phepha uFunde – meaning “learn and be safe” in isiZulu – was established to offer solutions to these unanticipated challenges, thereby helping teachers, learners and parents to cope and thrive.

Tasked with building a clear, compact and easy to use site in partnership with Grounded Media, we kept the focus on ensuring easily accessible podcasts from the Phepha uFunde radio campaign and their valuable resources to assist and upskill school leaders in dealing with education disruptions during this challenging period.

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PRD for Africa

PRD for Africa

PRD for Africa promotes policy research and dialogue for Africa’s economic transformation and prosperity. They believe that policy capability and productive collaborations are a cornerstone for successful economic transformation in Africa.

Headed by Professor Arkebe Oqubay, Senior Minister and Special Adviser to the Prime Minister of Ethiopia, PRD for Africa’s mission is to support public and private sectors transform African economies through evidence-based policy research and productive dialogue, and collaborative networks and partnerships.

They required a brand new website to showcase their work as an organisation, as well as to highlight the path-breaking books and papers authored by Professor Oqubay.

Upon completion of the website, Pomegranite trained the full team in Ethiopia via video conference to empower them to manage their website going forward. We also look forward to a continued relationship of support and collaboration.

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Sustainability Starts with Teachers Course

Sustainability Starts with Teachers Course

The Sustainability Starts with Teachers Course is for teacher educators and TVET educators. The focus is on an action-oriented approach to transformative learning in teacher education and TVET institutions. The UNESCO-led capacity building programme encourages teacher educators and TVET educators to put transformative education and learning towards sustainable development at the centre of their educational work.

This online course was a follow-on from the website we built for the programme. It was developed in close collaboration with the team at Rhodes University’s Environmental Learning Research Centre. The course follows a five-step action learning programme framework. The visual link to the existing site came through with the banners design by Flo Creative. The course also features a data free version, powered by biNu, which allows users without data on their mobiles to access the course.

In our client’s words:

“Pomegranite is a wonderful, professional team with innovative ideas always focused on the customer’s individual needs. The Sustainability Starts with Teachers Site is well built, with a sound LMS system in place that is not only eye catching, but works great on all types of devices. As the course content developer it was a pleasure to work with the Pomegranite team. They really listened to what I envisioned and provided continuous professional technical support during the development, launch and duration of the Online Course.” – Dr. W van Staden, ELRC, Rhodes University

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Sustainability Starts with Teachers

Sustainability Starts with Teachers

Sustainability Starts with Teachers is a UNESCO-led capacity building programme for teacher educators on Education for Sustainable Development in Southern Africa. It aims to strengthen Education for Sustainable Development and the implementation of the Sustainable Development Goals in teacher education institutions for teachers and educators from Early Childhood Care and Education (ECCE), primary, secondary and Technical Vocational Education and Training (TVET). The programme is implemented in partnership with Rhodes University’s Environmental Learning Research Centre.

The website we developed for the programme contains resources for teacher educators, news, stories of change and an alumni forum. A hallmark of the site is the banners that were designed by Flo Creative, which give its unique look and feel. The website also features a data free version, powered by biNu, which allows users without data on their mobiles to access the site. Following the site’s launch, we were tasked with creating an accompanying online course for the programme as well.

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Clubfoot Africa Conference

Clubfoot Africa Conference

An initiative by STEPS, the Clubfoot Africa Conference is an event that brings together global clubfoot experts and colleagues biennially in Africa, with the vision that every child born in the continent with clubfoot is treated early and effectively. Due to the Covid-19 pandemic, the inaugural event in Cape Town, South Africa has been postponed to November 18 and 19, 2021.

Having created and managed STEPS’ own website, we were tasked with creating a new standalone website for the Conference that would showcase its programme of incredible speakers, as well as handle registrations.

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Strengthening Postgraduate Supervision

Strengthening Postgraduate Supervision is a course created by educators at South African universities and shared with institutions locally and around the world. The project required rebuilding an old website with updated content and a revamp of the look and feel to be in line with sibling projects, Enhancing Postgraduate Environments and Creating Postgraduate Collaborations. We created the design for all three sites as well as a pop-up which alerted users on their first visit to any of the sites.

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Creating Postgraduate Collaborations

Creating Postgraduate Collaborations

Creating Postgraduate Collaborations seeks to foster the development of research-rich environments in which academics and postgraduate students can thrive. This project required a synchronous online course to bring together all nine universities across five countries after we all met for a launch meeting in Istanbul in February 2020. With the spread of COVID-19 shortly afterward, this course became a central tool in the running of the project virtually, as opposed to the summer schools which had been planned in various countries. 

It has been a pleasure to also work on sibling projects Enhancing Postgraduate Environments and Strengthening Postgraduate Supervision.

In our client’s words: 

“The CPC course was a huge success. You guys are instantly responsive, creative, enthusiastic and make things happen. You also tackle our stupid questions with tolerance and humour. You’re the best!” –  Sioux McKenna, Creating Postgraduate Collaborations

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AcWriMo@RU

AcWriMo@RU

AcWriMo@RU is an Academic Writing Month run through Rhodes University. Twice a year, members commit to an audacious writing goal and support each other in developing productive writing habits over the period of a month through the setting of goals and synchronous writing sessions.

We built a site to bring this writing community together, motivating them to achieve their writing goals, with badges and certificates awarded as they achieve their goals. We also created a platform to facilitate synchronous writing sessions and forums to share valuable writing insights.

In our client’s words: 

“We are really happy with our AcWriMo@RU community website, it’s fun and creative and has been really successful in bringing people together to achieve their writing goals. The Pomegranite team has been so patient and determined to find solutions to our technical requests.” – Sioux McKenna, AcWriMo@RU

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WageWise Pomegranite Website Development

WageWise

WageWise, an ASISA Foundation financial literacy initiative, teaches users financial literacy skills such as budgeting, understanding payslips, saving, planning for retirement and financial products and services to help plan for the future.

We built a platform to assist in the transfer of knowledge and skills development to South Africa’s most vulnerable groups. This website is simple and easy to navigate, empowering users to manage their finances effectively. The site provides valuable templates for personal use and includes infographics for easy understanding of what can often be tricky calculations.

In our client’s words: 

“I just wanted to say a big thank you to you and the team for the fantastic website. We are really happy with it and the client loves it and is getting lots of positive feedback. I know there were a lot of tiny tweaks so thanks very much for your patience and willingness to get things sorted out quickly. Thanks again!”

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Youth Capital

Youth Capital is a campaign to transform the employment trajectory of a generation. Their aim is to ensure that every young South African has the skills, support, and opportunity to get their first decent job.

Young South Africans (aged 15- 34) make up just over 36% of the total population of our country. They should be the engine of our economy, society, and democracy, but 7.9 million of them are out of work, education or training opportunities.

Youth Capital believes that, instead of capitalising on our youth dividend, we are squandering it. We cannot afford to keep wasting the potential of South Africa. We have to work together to change the status quo. If we act quickly, with a shared commitment and purpose – we can fundamentally change the nature of youth employment, and break the cycle of poverty.

Youth Capital required a strategic social media approach in order to reach South Africa’s youth. We developed a social media campaign geared towards young people, encouraging them to ask the right questions about their future. Once the campaign had run its course, we developed a social media workshop to train their new communications manager to keep social media going in-house.

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