#BetterOffKnowing Campaign

#BetterOffKnowing is a campaign funded by the Health Systems Trust, focused on raising awareness and driving discussion about HIV testing, HIV treatment and living with HIV in South Africa.

Pomegranite was responsible for the community management of the campaign as well as image sourcing and branding and social media posting across Facebook and Twitter, for the duration of the campaign.

Because the campaign was so successful and generated such extensive engagement, the Health Systems Trust continues to post on the campaign accounts.

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Social media