#BetterOffKnowing Campaign

#BetterOffKnowing is a campaign funded by the Health Systems Trust, focused on raising awareness and driving discussion about HIV testing, HIV treatment and living with HIV in South Africa.

Pomegranite was responsible for the community management of the campaign as well as image sourcing and branding and social media posting across Facebook and Twitter, for the duration of the campaign.

Because the campaign was so successful and generated such extensive engagement, the Health Systems Trust continues to post on the campaign accounts.

In our client’s words:

“I just wanted to say a big thank you for all your hard work on our campaign. We are seeing such great interaction and engagement and it is so great to know that the community is in such good hands.

It’s a fantastic endorsement of the real need for this kind of quality information and the benefit of the safe space and one-on-one interactions that social media creates!”

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