Ecovite
Ecovite
How do you build brand legitimacy and promote sales, while selling your product through a distributor?
Ecovite produces two types of animal feed products, which focus on the health and wellness of the animals they cater to, as well as sustainability in the way they’re produced. They needed a website with specific goals in mind, including being a central hub of information for the products, and a place where users could be directed to their distributor to purchase the feed.
Although significant research went into the production of the animal feed, the information on the website was kept simple and concise, so the user is delivered information in a palatable way. The option for more detailed information is also given, in the form of downloadable info sheets.
Each aspect of the site directly relates to the feed – either showing examples of the types of animals the feed is catered towards, or images of the plant where the feed is produced, illustrating the high-tech and sustainable nature of the way the feed is produced.
The Ecovite site is a great example of a website which balances sharing technical information and unique selling points in a compelling and concise one-pager format.
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