Grubbets, an innovative, sustainable, nutritionally-complete feed-stock, required a strategic social media advertising campaign to launch their product in the United States market.
We managed a series of highly targeted video-focused ads across Facebook and Instagram to amplify brand awareness around Grubbets and promote sales through Amazon.
The challenge was to relate to a niche audience of backyard chicken farmers in the US, while keeping the cost per click down and driving quality traffic to the Grubbets sales listing. We were thrilled not only to record continually increasing sales, but also much improved community engagement, including glowing customer reviews on Amazon, such as:
“The turkeys and chickens are happily consuming the grubs. I’m assuming the taste is good, but I’m not eating them. I am pleased the grubs are produced in the States.” – Theresa Blanco, a happy Amazon customer