Having worked in big business for 25 years, Anton Pretorius decided to turn his attention to doing work which creates growth and generates improvement. He felt that working with small and medium-sized enterprises is the best way to achieve this because these businesses drive our economy, create employment and allow individuals to improve their situation. And so he started Sologix.
Anton needed a corporate identity and website to communicate who he is and what he offers. While representing him as a trusted advisor, we also wanted to bring across his personality. He’s a dad, a surfer, a motorbike enthusiast and “the biggest Pink Floyd fan in [his] home”.
In 2019 we launched several online courses on the Sologix platform and marketed them through his social media channels, which allowed Anton to extend his reach beyond Cape Town-based clients. As clients of Anton ourselves, we were thrilled to be part of a project that brings his valuable skills and insight to as many people as possible.