Takalani Sesame
Takalani Sesame
What if your target audience isn’t on social media?
It’s not often that you get the opportunity to work with an iconic brand that simultaneously taps into childhood memories while challenging your adult brain strategically.
In supporting Takalani Sesame (the much-loved South African iteration of Sesame Street) with their social media, we asked the question: how do you inspire young children, who aren’t on social media, with uplifting content through their parents and caregivers? We tackled this hurdle by meeting users where they are, and targeting them on the platforms where they’re most likely to be.
On Meta, parents and caregivers are told about all of the educational benefits of tuning their kids into the show, and on YouTube the kids themselves are told about all the fun they can join in on through their TV screens and on the YouTube channel.
Working with a client like Takalani Sesame, where the goal, somewhat unusually, is to take people off the platform (at a specific time), has been a really interesting challenge, and has inspired us to explore many new ways of approaching a social media campaign. As marketing enthusiasts, it’s been an amazing experience, and it’s such a joy to work with a team who is so passionate about their brand and the magic that the show creates.