The Instructional Leadership Institute
How can you evolve your website to grow with your organisation?
One-page websites are a great tool to represent the core information about your brand online, while keeping the information concise, and the user-journey clear. The Instructional Leadership Institute’s (ILI) website started out as a one-page build by us, and, at the time, it was a fantastic (budget-friendly) way to represent the organisation’s goals and information, while allowing schools to sign up for ILI’s programmes.
We love to see our clients grow, and as ILI gained a dedicated team and more programmes, they needed a larger site to house their offering and showcase their impact.
In order to ensure that this was all captured, and that the website reflected their values authentically, we held a diversity, equity and inclusion (DEI) workshop with the ILI team. We took them through a framework designed to help spotlight and articulate the inclusivity policies that form part of their organisation (not hard with this wonderful team of people!) and interrogated how to reflect them in the website’s messaging.Â
The new site is a rich resource of information about what ILI does, and even features a dedicated member-only portal as well as an online forum.
The possibilities for websites are endless, and ILI is a good reminder that your site should serve your organisation where you are currently, whether it’s short and sharp, or detailed and robust.
Since its launch as a multi-page website, the ILI site has received visitors from
30
different countries across the world.