Youth Capital is a campaign to transform the employment trajectory of a generation. Their aim is to ensure that every young South African has the skills, support, and opportunity to get their first decent job.
When we first worked with Youth Capital, the organisation required a strategic social media approach in order to reach South Africa’s youth and get them talking about the challenges they face. We developed a social media campaign geared towards young people, encouraging them to ask the right questions about their future.
Once the campaign had run its course, we developed a social media workshop to train their new communications manager to keep social media going in-house.
When two members of their in-house marketing went on maternity leave at the same time, the Youth Capital team once again entrusted us to manage and maintain their social media strategy for five months.