Every Friday the Pomegranite team gathers for a skills share where one of us shares our knowledge with the rest of the team. Sometimes these sessions are very skills-focused and informative. Sometimes they’re more focused on fun.
Sometimes they’re very specific to our offering as a digital agency. Sometimes a team member is asked to share an interest of theirs that the team wants to know more about.
Whatever the topic, these sessions mean that, on a weekly basis, we learn more about digital marketing, new trends, useful skills, the world around us – and each other.
Below you can browse through a selection of presentations that team members created for their skills shares.
A journey back to the very beginning of Pomegranite, looking at our brand story, where it all really started, and a glimpse of our very first business plan (shame). It’s been fascinating (and so exciting) to see how the business has grown over the last nine years!
The elements are an important part of many cultures and their ways of understanding the ourselves and the world. This skills share from Liz was something a little bit different – and hugely popular! As she says, “It can be really liberating to understand something new about yourself. It can also help you understand others and help make choices for yourself.”
Behavioural change theory often intersects with our work in digital marketing. We want to compel users towards a certain journey through a website: to fill in a form, to make a donation, or to engage with a social media post. SWITCH by Chip Heath and Dan Heath is Liz’s go-to read about how you can encourage changes in human behavior.
The negative effects of social media on our mental health are well documented. But social media can be a useful source of information, a vehicle to achieve social good, a great awareness-raising tool, and a platform for small businesses to showcase their products. If approached carefully and correctly, social media can also benefit your mental health rather than harm it.
Marketing and advertising is everything to a company, and everywhere to a consumer, and these days even bad press is good press depending on how a company handles a fallout. It’s such an important tool that it has, on multiple occasions in modern times, shaped society and the way people view themselves and the world around them. This skill share explores why marketing to gamers has become so popular recently, and why so much of it looks so similar.
In 2021, one of the most exciting social media trends to emerge was the growth of voice-based social networking sites and apps. From Clubhouse to Twitter Spaces, the future of social media may lie in less typing and more talking.
Prioritising tasks is absolutely key to good time management, but it’s sometimes difficult to make those decisions when there are a lot of different types of tasks to sift through. This presentation includes some fundamental truths, some factors that are specific to our business and on the day of the skills share we workshopped fictional but realistic to-do lists for each team.
Let’s talk about Hubspot’s business model, what they’ve done right and what kinds of things any digital marketer can take away from it.
Hubspot has become a titan in the marketing industry – it’s difficult to make an online search for anything marketing related without Hubspot being suggested as a great source of knowledge. Read more about how this ties in to the overall strategy of how Hubspot’s marketing of their marketing automation tool.
Many advertisers and business owners turn to influencer marketing because influencers have become a conduit through which they can reach audiences in a more human way. As social media platforms roll out new features and establish creator support programmes, and new platforms are popping up, influencers now have a wider range of content creation tools at their disposal to showcase a brand’s products or services.
Before Liz started Pomegranite with Sarah, she completed a Master’s degree at UWC in South African crime fiction. The team asked to hear more about it so she dusted it off and talked through what got her hooked: how we live in fear of crime so much, yet sales stats show that we also choose to curl up in our safe, private moments with a good local crime novel.
Work-life balance is often elusive and challenging to maintain. When work moves from an office to your home, the lines you had previously drawn between your personal and professional life can easily blur.
Each person’s definition of work-life balance is unique to them. Here are a few ways you can define and achieve it for yourself while working remotely.
This skills share offered a brief overview of the ways in which social media is used for human rights advocacy. It explored trends in the social media marketing strategies of organisations whose core work centres on the protection and advancement of human rights. It also briefly examined best practices, potential challenges and a few tips for crafting social media strategies geared towards human rights.
The way that big brands such as Nike, The Washington Post, Samsung and, closer to home, Spur, have used TikTok for marketing has paved the way for businesses to develop ways of engaging with their target audience and tap into new ones. Here’s a brief overview of four ways that brands, big and small, can make the most out of the platform to market themselves.
Coronavirus has many of us glued to our smartphones. Whether it’s checking the news regularly, scrolling through social media or keeping up with endless WhatsApp chats, it can quickly feel quite overwhelming. I think it’s incredibly important to look after our wellbeing and practice social distancing from our mobile devices during this uncertain time, but there are ways that we can use the apps on our phones to our benefit and make our stay at home that little bit easier.
In this skills share, Sarah shared some tips on writing and addressed a few common mistakes we all make. The second half was more fun. The team were given prompts, 30 seconds, and a chance to tell the start of a story…
Social media algorithms are a bit of an enigma. There’s only so much that Facebook or Instagram will tell us about the kind of content that will get us noticed so we have to do some digging. This skills share gives a brief rundown of how these algorithms work, based on research conducted by experts in PR and marketing, statements made by social media platforms and a few observations from my own work. It also gives some tips you may find useful for crafting your digital marketing strategy.
By Sarah and Liz
In the midst of the global pandemic, stress levels are high. For our clients, our suppliers, and our team members. As a result, an extra level of care needs to be take in everything we do – from making sure that clients feel seen, heard and appreciated, to treating ourselves and each other with kindness and understanding.
Among other things, this skills share covered: language, tone, a roadmap to apologies, and how to show that you care.
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