Social Media Workshops

Pomegranite offers custom social media workshops for your team. Tell us what your goals are and what platforms you would like to learn about, and we will tailor a workshop to suit your needs, whatever your knowledge level.

We can conduct these workshops in person or online.

Some of the things we usually cover include:

Introduction: social media outline

The power of social media
Unpacking Facebook, Twitter, LinkedIn, Instagram, YouTube
Using social media for good
How social media can go bad
Social media best practices

Creating a social media strategy

How to create a social media strategy
Planning ahead
Applying a tone of voice
Identifying your target audience
Boosting — what is it and how can it grow your online community?

Community management

- Connecting with like-minded organisations/people
  - Which groups to target
  - How to engage with people/groups
  - How to repost
  - How to use polls for engagement and research
- Communicating with followers online
  - Setting up an auto response

Practical tools

Developing a protocol document
Creating real-time posts
Analytics – how to use them to inform your strategy going forward
How to take good photos for social media (with a phone or a camera)

Controversy

Posting in a contentious environment
How to turn negatives into positives
When to disengage

Our Clients Say…

“The Pomegranite training was eye-opening and my colleagues and I learned a lot! It is, and will continue to be, of immense value to our organisation and its advocacy footprint. Having the follow-up manual to refer to is particularly helpful, as there was a lot to take in during the day of training. I am looking forward to having a go-to resource for further direction.”

– Marlise Richter, Sonke Gender Justice, Policy Development and Advocacy Manager

Don’t see exactly what you need amongst these packages? No problem! Drop us a line and let’s chat.