Pomegranite offers custom social media workshops for your team. Tell us what your goals are and what platforms you would like to learn about, and we will tailor a workshop to suit your needs, whatever your knowledge level.

We can conduct these workshops in person or online.

Some of the things we usually cover include:

Introduction: social media outline

  • The power of social media
  • Unpacking Facebook, Twitter, LinkedIn, Instagram, YouTube
  • Using social media for good
  • How social media can go bad
  • Social media best practices

Creating a social media strategy

  • How to create a social media strategy
  • Planning ahead
  • Applying a tone of voice
  • Identifying your target audience
  • Boosting — what is it and how can it grow your online community?

Community management

    • Connecting with like-minded organisations/people
      • Which groups to target
      • How to engage with people/groups
      • How to repost
      • How to use polls for engagement and research
    • Communicating with followers online
      • Setting up an auto response

Practical tools

  • Developing a protocol document
  • Creating real-time posts
  • Analytics – how to use them to inform your strategy going forward
  • How to take good photos for social media (with a phone or a camera)


  • Posting in a contentious environment
  • How to turn negatives into positives
  • When to disengage

Our Clients Say…

The Pomegranite training was eye-opening and my colleagues and I learned a lot! It is, and will continue to be, of immense value to our organisation and its advocacy footprint. Having the follow-up manual to refer to is particularly helpful, as there was a lot to take in during the day of training. I am looking forward to having a go-to resource for further direction.

– Marlise Richter, Sonke Gender Justice, Policy Development and Advocacy Manager

Don’t see exactly what you need amongst these packages? No problem! Drop us a line and let’s chat.