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Crowd psychology and impact marketing

By Anja

Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man? Maybe you’re misreading the situation… You tell yourself it’s none of your business. It’s not your responsibility. You’re in a crowd of people and nobody else has said anything either.

Enter, the bystander effectREAD MORE

black friday

How to make the most of Black Friday and Cyber Monday on Superbalist

By Anja

The appeal of Superbalist is clear: it’s local, reliable, has a huge offering, and deliveries and collections are made easy. Superbalist is also particularly good at speedy returns. First tip: returns are processed even faster if you select the option to take them directly to a Takealot drop-off point, instead of waiting for them to be collected.

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Reconnecting in-person at CHIPS

By Anja

It’s been a little over five months since we all shared a workspace at Pomegranite. It’s funny to think how working remotely felt quite strange last year, but this year, it’s being together that seemed out of the ordinary. As we walked into CHIPS coworking earlier this month, we greeted each other with a mix of elbows, hugs, laughs and many a “It’s so great to see your legs!” As the second Pomegranite who was onboarded completely remotely, it was strange to think that this was the first time I was actually meeting the people I saw on video almost everyday (the new normal is a fascinating place!).

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