July 27, 2023
Diversity, equity and inclusion at Pomegranite
At its core, DE&I is about being able to identify when or if discriminatory barriers are compromising equity.
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June 13, 2023
Sales and sustainability: Let’s talk about marketing, sales and NGOs
How was your favourite product marketed to you? We all have it - it could be an item that you use everyday and swear by, or perhaps it’s a little more special, something that took some time to save up for. Either way, in the
October 21, 2022
Accessibility and social media
Traffic lights beep faster before the light goes green. Wheelchair ramps sit next to entrance steps. Braille is stamped into tv remotes. In the real world, accessibility tools for people with disabilities are (relatively) prevalent.
August 31, 2022
Ethical marketing and the rapid rise of vaping
You’ve definitely seen them by now – those colourful sticks that people raise to their mouths, leaving a plume of sweet-smelling smoke behind them. Perhaps what makes vapes most noticeable is the fact that because they don’t leave lingering smoke or smells, unlike cigarettes, you’ll
July 15, 2022
The history and the hype: emojis and marketing
In digital marketing, emojis play a huge role in messaging, and the question for social media strategists, content creators, writers, and the like, becomes: “Does this capture the message we’re trying to convey?” So how did these tiny colourful icons become so crucial to the
March 2, 2022
Crowd psychology and impact marketing
Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man?
November 26, 2021
How to make the most of Black Friday and Cyber Monday on Superbalist
The Black Friday rush isn’t a good time for browsing! Make sure the items you’ve been eyeing are already on your wishlist, in your size, so you can add to your cart as swiftly as possible, and you don’t end up spending too much on
October 15, 2021
Reconnecting in-person at CHIPS
Having worked with CHIPS Coworking space for a few months on their social media, their office option was the obvious decision for our in-person work day. The workspaces are inviting, energetic and airy, with floor-to-ceiling windows and incredible views of Table Mountain.
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