Introduction: social media outline
- The power of social media
Unpacking Facebook, Twitter, LinkedIn, Instagram, YouTube - Using social media for good
- How social media can go bad
- Social media best practices
Creating a social media strategy
- How to create a social media strategy
- Planning ahead
- Applying a tone of voice
- Identifying your target audience
- Boosting — what is it and how can it grow your online community?
Community management
- Connecting with like-minded organisations/people
- Which groups to target
- How to engage with people/groups
- How to repost
- How to use polls for engagement and research
- Communicating with followers online
- Setting up an auto response
Practical tools
- Developing a protocol document
- Creating real-time posts
- Analytics – how to use them to inform your strategy going forward
- How to take good photos for social media (with a phone or a camera)
Controversy
- Posting in a contentious environment
- How to turn negatives into positives
- When to disengage