About
A great website doesn’t just communicate what an organisation does – it helps people understand why it matters and inspires them to become part of the story.
Pomegranite is a highly skilled team of strategists, content specialists, designers and developers based in Cape Town, South Africa. We collaborate with mission-driven organisations around the world to help them translate their purpose into digital experiences that people connect with, remember, and respond to.
Our women-led agency was founded in 2013 by Liz and Sarah, who met in the courtyard of the Rhodes University English Literature Department. What began with a shared love of stories has grown into a consultancy dedicated to helping organisations making a difference tell theirs.
Our women-led agency was founded in 2013 by Liz and Sarah, who met in the courtyard of the Rhodes University English Literature Department. What began with a shared love of stories has grown into a consultancy dedicated to helping organisations making a difference tell theirs.
If you're looking for a team to walk alongside you and help tell the story behind the work you do, we’d love to meet.
“Pomegranite is not only good at what they do, but the staff also clearly love working together. They impart warmth, positivity, and a can-do attitude in all interactions, making working with them feel nothing like work!”
– Laurie Schowalter, HEALA
“Pomegranite is not only good at what they do, but the staff also clearly love working together. They impart warmth, positivity, and a can-do attitude in all interactions, making working with them feel nothing like work!”
– Laurie Schowalter, HEALA
Meet the team
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Liz Fletcher
Director
Delights in clear systems, communication and strategy. Quick to laugh and find a way forward. MA in South African crime fiction. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst).
Sarah Nash
Director
Believes in the fundamental need to feel seen, and is fascinated by how that feeds into a team environment, client relationship, or website experience. Loves reading, writing and podcasts. Mildly obsessed with her rescue Scottie, Eleanor. Keen traveller – whether it’s to the corner café for a chocolate croissant or to a place where the street signs are a mystery.
Melissa Castle
Operations Manager
Self-confessed serial planner (think Monica on Friends). Loyal, analytical and logical. Made of chocolate, pasta and MCC. Feels most at home on the dance floor, soaking up the sun or watching the latest Netflix Original romcom (yes, even the bad ones).
Jesse Jason
Project Manager
Knowledge sponge and free-thinker. Cat mom of three. UCT Fine Arts graduate, painter, and self taught techie. Practiced multi-tasker and project juggler. Competitive perfectionist who loves a good challenge. Professional book re-reader. Loves starting new series and never finishing them, gaming, gyming, and solving puzzles.
Rowan Jason
Project Manager
Tech junkie. Cat dad of three. Varsity College IT graduate with a passion for problem solving. Self-taught web developer. Passionate about video games, both playing and creating. Can never have enough tattoos, gaming, cooking, movies, and gyming.
Katherine Franck
Project Manager
Always wants things to be beautiful and interesting. Loves a good (or bad) scary movie. UCT Linguistics Honours graduate who still thinks in phonetics. Cat mom to Eleanor (a total Betty). Feels most herself when she’s dancing – even if it’s on her own in the kitchen.
