ReNOKA
Country: Lesotho
Sector: Climate resilience, citizen engagement
Website: renoka.org
“Pomegranite’s team did an outstanding job in listening to our needs, understanding our work and breaking it down into easy to understand and search-engine friendly content. Throughout the entire project, the team was very professional, competent and friendly, they communicated clearly and responded quickly and found suitable solutions for our specific organisational and technical set up. I can wholeheartedly recommend working with them.”
- Christina Krause, Specialist for Communication and Management Support, GIZ
The challenge
ReNOKA needed to communicate a significant volume of complex environmental and social information to a wide audience – ranging from rural communities to international partners – in an engaging, accessible, and inspiring way.
Key elements
- A bold visual identity rooted in river imagery and community life
- A Learning Laboratory with an intuitive structure for browsing and managing resources
- A clear and actionable Get Involved page, supporting grassroots engagement
Our approach
This site had to be more than a digital brochure – it had to serve as a knowledge hub, a storytelling platform, and a tool for mobilisation.
ReNOKA’s name, meaning “we are a river” in Sesotho, set the tone. We developed a site architecture that balances visual storytelling with functional depth, helping users find what they need and discover what they didn’t know they were looking for.
Key results
Within the first six months of the website launching, we saw encouraging levels of reach and engagement, with visitors discovering resources and taking opportunities to get involved:
Users from organic search, highlighting the website’s visibility in search engines and its ability to connect people with the organisation’s work
Resource downloads, demonstrating how visitors are accessing and making use of the organisation’s shared resources
Successful Get involved form submissions, showing how the website is encouraging visitors to take action and connect with the organisation
Our impact
The website reflects the heart of the ReNOKA movement: inviting, informative, and people-driven. The Learning Laboratory continues to grow as a trusted hub for knowledge-sharing,turning passive visitors into active participants who are joining a movement to protect the river basin for generations to come.
