Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.