Give your brand direction with a mini brand guide or story guide
Image by Robert Ruggiero
If a brand identity creates value for your business, then consistency is what protects it.
But how do you ensure consistency if you don’t have all the rules outlined in a detailed corporate identity – a potentially costly investment?
Over the last few years, we’ve encountered this challenge with a few new clients, both startups and mission-driven organisations alike. The mini brand guides we created for them have proved so useful across all their marketing touch points, we thought: let’s formalise this offering!
Here are two accessible brand offerings for organisations that aren’t quite ready for a full corporate identity, but need more structure around how their brand looks, feels and communicates.
Mini brand guide
For when your logo is sorted, but the rest of your visual identity needs a little more definition.
What you get:
- Logo use – how to use your existing logo
- Fonts – what to use and where
- Colours – your colour palette and how to use it
- Brand elements – shapes, patterns, icons and other graphic elements to bring your brand to life
You’ll receive a practical guide that gives your team – or any creative partner – a clear reference point for creating consistent, confident, on-brand work.
Your investment: R5,300 incl. VAT
Who is it for?
Smaller organisations, startups and growing teams that have a logo but need a more defined visual identity.
If your brand looks a little different every time you use it, or you simply want to elevate how you show up without investing in a full corporate identity, this is for you.
Brand + story guide
A strong visual identity helps people recognise you, but your words are just as important in building trust, communicating your purpose and helping people understand why your work matters.
Our brand + story guide brings your visual identity and messaging together, giving you a practical framework for both.
What you get:
- Everything in the mini brand guide, plus:
- How to tell your story – key messages and guidance on structuring your messaging
- Tone of voice – how your organisation should sound, with examples
- Words to use (and avoid) – practical guidance for consistent language
Your investment: R8,300 incl. VAT
Who is it for?
Organisations that want both visual consistency and a framework for stronger messaging and digital storytelling.
When everyone understands not just what your brand looks like, but what it sounds like and what it needs to communicate, your website, social media, presentations and campaigns start to feel like part of the same story.
That consistency builds recognition. Recognition builds trust. And trust helps people connect – and take action.
Just the story guide
If you already have a CI in place, but you like the sound of the story guide, we offer that separately too.
We would love to create a guide for you that helps you tell your unique story impactfully and consistently.
Your investment: R3,500 incl. VAT
Your brand lives in every interaction someone has with your organisation. These offerings give your team a shared starting point for creating work that looks, sounds and feels like you – without the investment of a full corporate identity.
Does this sound like something you need? We’d love to chat.