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Social media predictions for 2015: The good ones

Social media predictions for 2015. The first few weeks of January have been full of them. And you know what? Here’s another one. You’re welcome.

Except this time, these predictions from SocialMedia.CEO are actually quite interesting and come from people who really do know what they’re talking about – social media CEOS.

The thought that makes the most sense to me belongs to Josh Simmons:

“2015 will be the year social media is put in its place. It’s an elemental thing, a tool, a means to an end: community, both online and off. By building communities we have stickier products and more scalable marketing. Social Media Marketers are being phased out in favor of Community Managers that understand social media in context of a broader ecosystem.”

We’ve said all along that social media is not an island and works better when it’s integrated into the wider marketing strategy. It will be interesting to see the practical ways in which brands do this in 2015.

social media predictions for 2015

Feature image by bplanet, freedigitalphotos.net

“At least you’ve got legs” – and other highlights of a rollercoaster year

There’s a blog post coming in the next couple of weeks about our resolutions for 2015 – our Pomegranite resolutions that is. Like trying not to dress the same unintentionally every time we have a client meeting. Seriously. Every. Time.

But before we start looking into the New Year, let’s maybe look at the one that’s just winding down. And when I say “winding”, I mean spiralling so bloody fast that the weeks seem to be collapsing into each other like babushka dolls on tik.

Here are my five highlights of 2014 (look I know I use five a lot but it’s a lot less than 10 and I like the number, ok):

1) Our random dance breaks and spontaneous karaoke sessions when it all just gets too much sometimes. Seriously – you have no idea how much they help. Not just because you can’t not laugh at Liz’s pseudo-twerking, but because it tends to put things in perspective.

dance

2) There have been a few moments this year when I’ve marvelled at our partnership and how we are finding our unique roles more and more as time goes on. For example, when I chat to clients, I tend to just dive right into the business side of things. Not Liz, though. She will sit down and say: “So how are the cats?” And that’s something I’m grateful for. Someone to have those kind of conversations for me. And to remind me to have them myself sometimes.

3) Happy clients. Man I love happy clients! When you’re able to deliver what you promised and then add a whole bunch of cherries on top of that – the reaction from speechless, squealing, dancing, crying (the good kind of tears, hey?) and generally thrilled clients is really why we do what we do. (Also – I love that we have the kind of relationship with our clients that they feel like they can actually squeal in front of us.)

4) Liz likes to theme her outfits, which I have mentioned before. One day she came to work in stylish black pants, a fitted black T-shirt, black leather pumps, and her hair in a chignon. She reckoned it was called “Chanel”. Having not yet had my first cup of tea, my filter wasn’t working yet. “Or backstage worker?”

5) I’ve just had a little scroll through memory lane (you guys also stalk yourself on social media sometimes right?). It’s one thing to have a sense of how far you’ve come in a year, but to actually look back and see the progression, to remember a lot of the crappy days and to know that they are so few and far between now – that is the biggest highlight of all for me. On 15 January, I tweeted:

“At least you’ve got legs.” Liz trying to look on the bright side for me.

Weirdly, this wasn’t at all related to the whole Oscar debacle. It really was Liz trying to think of positive things in my life. (I know.)

And now, on the other side of 2014, not only do I have legs, but I’ve used them to climb this freaking mountain (metaphorically speaking, guys – I know it’s hard to know sometimes in Cape Town). And the view from the top is bloody amazing.

2015, I see you! Let’s play.

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