About us

Pomegranite started as a partnership between two determined English literature graduates: Liz (who was searching for something more dynamic than academia) and Sarah (who wanted to escape the high heels of the PR industry). We set out to build a business that was our own – one that we loved to rock up to every day.

Early on, we found that there was a market for assisting brands to represent themselves well online. Have you ever met an amazing person or team and then looked their company up online and thought: “Ouch, that website does not do them justice!”? That gap – between the online representation and the real world – is what we set out to close, and something that we endeavour to do on a daily basis.

And in a world awash with brands vying for attention, you need to stand out. We love nothing more than finding that thing that sets you apart from everyone else, and telling that story, well.

Our mission

Pomegranite offers an exceptional, personalised, thoughtful digital marketing service. We start by listening and understanding what you need to showcase your offering, connect to your target audience, and grow your brand. We work with small businesses, non-profits, change-makers and thought-leaders to craft their online presence. We believe everyone should have a voice.

The team

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Sarah Gurney

Writer, thinker, feeler. Believes in the fundamental need to feel seen, and is fascinated by how that feeds into a team environment or a client relationship. Twitches at random capitalisation. Lover of wit, wine, and her rescue Scottie, Eleanor. Keen traveller – whether it’s to the corner café for a chocolate croissant or to a place where the street signs are a mystery.

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Liz Fletcher

Grew up in a household of four children and plenty of books. MA in South African crime fiction. Delights in clear systems, communication and strategy. Camino pilgrim (and will tell you ALL about it given the chance), mountain lover, reality TV fan (only the worst of the worst) and cat mum to Kodak and Gracie.

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Nicole Cupido
Head of Social Media

Creative. Fast learner and forward thinker. UCT graduate, foodie, strategist, content creator and digital marketer. Lives by “don’t sweat the small stuff”. Makeup enthusiast. Occasionally dabbles with WordPress. Loves animals, avocados and being right. Drawn to social media for its fast pace and ever changing personality.

Mulesa LuminaMulesa Lumina
Mulesa Lumina
Social Media Strategist

Third culture kid. Creative late bloomer. UCT and UP graduate, researcher, jewellery designer, social media manager, blogger and content creator. Loves gaming, big earrings, doughnuts and trivia. LLM in human rights. Always up for a new challenge. Passionate about women’s rights advocacy.

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Anja Ritchie
Social Media Strategist

Social media manager, content writer, UCT graduate. Finds joy in the patterns between social culture and social media - doesn’t understand Crocs. Born first in a set of twins and enjoys the seniority. Cinema buff, awards show enthusiast, reality show fanatic and has mastered Superbalist’s discount calendar. Passionate about equal access to resources and always willing to lend a hand and a voice.

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Melissa Castle
Project Manager

Self-confessed serial planner (think Monica on Friends). Loyal, analytical and logical. Made of chocolate, pasta and MCC. Mother to one very special furbaby, Frank ``The Tank``. Feels most at home on the dance floor, soaking up the sun or watching the latest Netflix Original romcom (yes, even the bad ones).

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Tomas Kranenburg
Project Manager

Born in Amsterdam and raised in Cape Town. The young 'un in a creative family. UCT graduate, marketer, DJ, social media manager, dancer. Firm believer in trial and error, always keen to learn new things. Avid collector of obscure dance records. Passionate about using innovations in web technology to represent traditional media in new and exciting ways.

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Jesse Jason
Project Manager

Knowledge sponge and free-thinker. Cat mom of three. UCT Fine Arts graduate, painter, and self taught techie. Practiced multi-tasker and project juggler. Competitive perfectionist who loves a good challenge. Professional book re-reader. Loves starting new series and never finishing them, gaming, gyming, and solving puzzles.

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Carla Turner

Enthusiastic about most things. Strong academic background with an eagerness to learn that has yet to be dampened. UCT graduate, lover of Lomography, yoga and animals. Occasional hula hooper and surprise code lover. Fast becoming a trail-running addict. Possibly spurred on by her husky-friend Blue.

Pomegranite Team

“You guys are instantly responsive, creative, enthusiastic and make things happen. You also tackle our stupid questions with tolerance and humour. You’re the best!”

– Sioux McKenna, Creating Postgraduate Collaborations

The name

Pomegranite Online Presence Consultancy The NameWe get three types of reactions to our business’s name:


People are unsure whether we know how to spell or not. They usually don’t say anything and just stare at the name for a while and then at us and then back at the name.


See that we know how to spell and that the name is a play on the fruit and the stone to create something new. Seeing the logo they usually respond with “Huh, cool.” These are obviously our favourite people.

No Reaction

The person doesn’t know how to spell the fruit, pomegranate, and hence doesn’t notice. What can you do?

If you’d like to read more about where the name came from, you can read this.