About Us

Pomegranite started as a partnership between two determined English literature graduates: Liz (who was searching for something more dynamic than academia) and Sarah (who wanted to escape the high heels of the PR industry). We set out to build a business that was our own – one that we loved to rock up to every day.

Early on, we found that there was a market for assisting brands to represent themselves well online. Have you ever been to an amazing restaurant and then looked them up online and thought: “Man that’s a bad website!”? That gap – between the online representation and the real world – is what we set out to close, and something that we endeavour to do on a daily basis. The problem: so many websites we saw failed to paint an accurate picture of a brand.

And in a world awash with brands vying for attention, you need to stand out. We love nothing more than finding that thing that sets you apart from everyone else, and telling that story, well.

Our Mission

Pomegranite offers an exceptional, personalised, thoughtful digital marketing service. We start by listening and understanding what you need to showcase your offering, connect to your target audience, and grow your brand. We work with small businesses, non-profits, change-makers and thought-leaders to craft their online presence. We believe everyone should have a voice.

The Team

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Liz Fletcher

Bossy little sister. Grew up in a household of four children and lots of books. Rhodes graduate, band manager, lecturer, freestyle dancer, academic, author of (published) short stories. MA in crime fiction. Able to see the big picture but not lose sight of the smaller details. Is a firm believer in vests and adequate socks. Believes cranberries are the new raisins.

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Sarah Gurney

Writer, since she was little. Currently writes less frequently about princesses and tigers. Rhodes graduate, communications writer and editor, media developer, social media strategist. Stickler for grammar, lover of wit, words and wine. Keen traveller – whether it’s to the corner café for a chocolate croissant or to a place where the street signs are a mystery.

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Carla Turner

Enthusiastic about most things. Strong academic background with an eagerness to learn that has yet to be dampened. UCT graduate, lover of Lomography, yoga and animals. Occasional hula hooper and surprise code lover. Fast becoming a trail-running addict. Possibly spurred on by her husky-friend Blue.

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Tomas Kranenburg

Born in Amsterdam and raised in Cape Town. The young 'un in a creative family. UCT graduate, marketer, DJ, social media manager, dancer. Firm believer in trial and error, always keen to learn new things. Avid collector of obscure dance records. Passionate about using innovations in web technology to represent traditional media in new and exciting ways.

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Nicole Cupido

Creative. Fast learner and forward thinker. UCT graduate, foodie, strategist, content creator and digital marketer. Lives by “don’t sweat the small stuff”. Makeup enthusiast. Occasionally dabbles with WordPress. Loves animals, avocados and being right. Drawn to social media for its fast pace and ever changing personality.

The Name

Pomegranite Online Presence Consultancy The NameWe get three types of reactions to our business’s name:

Dubiousness

People are unsure whether we know how to spell or not. They usually don’t say anything and just stare at the name for a while and then at us and then back at the name.

Recognition

See that we know how to spell and that the name is a play on the fruit and the stone to create something new. Seeing the logo they usually respond with “Huh, cool.” These are obviously our favourite people.

No Reaction

The person doesn’t know how to spell the fruit, pomegranate, and hence doesn’t notice. What can you do?

If you’d like to read more about where the name came from, you can read this.