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head of social media

Pomegranite’s new Head of Social Media

By Sarah

About four years ago, we interviewed Nicole for a social media position at Pomegranite. We moved a bit too slowly and it didn’t work out – and she became known as “the one who got away”. Until a year later… when her name popped up in an application for another social media position.

I can still hear Liz’s, “Oooooh ooooooh!” as she showed me the application.

It’s been almost three years now, since Nicole became a Pomegranite. One of the things I love most about this company is that, even though it’s small, there is so much room to grow within your role, to learn, to make it what you want it to be – if you have the initiative and passion.READ MORE

prevention is better than cure

Website security: prevention is better than cure

Photo by KOBU Agency on Unsplash

By Carla

As far as our personal health and well-being is concerned, it is generally accepted that keeping your body strong and healthy is much more effective than letting it fall into ill-health and then attempting to rectify the problem. The same principle should be applied to our software and, in this particular case, our WordPress sites.READ MORE

Sleep: separating fact from fiction

By Melissa

Photo by Kat Wilcox

Sleep is complex and a little bit weird but an essential part of our overall health and wellbeing, enabling our bodies to repair and be ready to take on another day. Let’s take a look at some surprising myths and facts about this function we spend a third of our lives doing. 

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Why we should buy music again

Why we should buy music again

By Tom

Photo by Edu Grande

What is the last album you bought? Can you even remember? I suspect that is the case for most people these days. As a DJ in my spare time, and just generally being a music obsessive, I find huge joy in discovering and collecting music. I also fully understand why people turn to streaming services like Spotify with its seemingly endless library, ease of use and almost psychic algorithm which just knows when you need to hear some Fleetwood Mac. Perhaps its biggest drawcard is its price point but that’s also potentially its biggest drawback. If an individual Spotify Premium plan costs only R59.99 a month, it’s hard to imagine how much of your money is actually getting to the musicians who are the platform. If you really want to support the artists you love, then it’s time you start buying their music again, whether singles, EPs or albums, because it’s more important than ever before.
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How social media can support your mental health

By Mulesa

Photo by Gratisography

The negative effects of social media on our mental health are well documented. Facebook envy makes us long for the seemingly blissful existence of our Facebook friends. We stay glued to our phones because the FOMO has us believing that we need to be plugged in consistently so that we don’t miss being a part of that viral moment. We spend all of our time curating the perfect online journal of our best moments that we actually forget to live those moments. In short, social media can leave us feeling miserable, anxious, dissatisfied, lacking in confidence and disconnected from ourselves. 

That said, working in digital marketing has given me insights into the utility of social media – it can be a great source of information, a vehicle to achieve social good, a purveyor of (mostly) trustworthy news in quick time, a great awareness-raising tool, and a platform for small businesses to showcase their products. If approached carefully and correctly, social media can also benefit your mental health rather than harm it.

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How do you share passwords safely

How do you share passwords safely?

By Melissa

Photo by Liam Tucker

Online security is something everyone has to pay attention to – more and more, these days. We take it very seriously at Pomegranite, from big things like ensuring all our websites have strong security, to little questions like: how do you safely share website passwords with clients?READ MORE

how to prioritise

How to prioritise tasks

By Liz

Photo by Joel Henry

Tasks at work are flying in like 747s at a busy airport and you’ve got to shuffle things to ensure your deliverables are ready for takeoff – but in what order? The skill of prioritising tasks is like the air traffic controller in your brain that keeps your work on schedule. It requires seeing the bigger picture as well as the finer details to avoid missing opportunities while sticking to deadlines.READ MORE

Pomegranite big decisions

How do you know when to make big decisions?

By Sarah

Photo by Maximilian Weisbecker

Our office lease expired last month. Since our lovely office mates, Crush, had moved out quite a few months ago as a result of the pandemic, it didn’t make much sense for us to hang onto such a big space just for us.

The question was – do we look for another smaller office? Or do we sit tight for a while, seeing as we’re mostly all working from home anyway? Would it be ok not to have a “home” for a while?

Running a business comes with the inevitable big decision making every now and then: hiring new people, taking on extra risk, making a big investment.

How do you know when it’s the right time to “push the boat out”, as my mom would say? And how do you know whether the decision you’ve made is the right one for your business?READ MORE

Congrats on three years with Pomegranite, Tom!

Three years ago, Tom joined our team as a social media manager (has it been that long already?!). This charming old soul’s hard work and dedication to the team has seen him grow into his current project manager role, and it’s been an absolute pleasure to have him as part of the Pomegranite family.

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Making social media algorithms work for you in 2021

By Mulesa

Photo by Kelly Sikkema

Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?

These are a few questions that have come up in conversations I’ve had with influencer and digital marketer friends. I figured that doing my skills share on social media algorithms was a good way to answer these questions, out of both personal and professional interest. I find social media quite captivating, especially the way it has grown to become such a big part of our existence as people. It’s also quite exciting (and somewhat scary) that social media algorithms, though supposedly guided by our own behaviour and interests, are seemingly designed to know more about what we want than we know ourselves.  

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How digital trends are evolving in 2021

How digital trends are evolving in 2021

By Nicole

With the pandemic in the air, the start to a new year has felt far from a fresh start, and it can be difficult to feel excited about the future. In many ways, diving into this topic of digital innovation sparked feelings of inspiration, excitement and motivation for me, as it reinforced the wealth of opportunity within this industry and the challenge of keeping up with trends that I love so much.

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Why the two-factor authentication?

Why the two-factor authentication?

By Carla and Tom

Photo from Paweł Czerwiński on Unsplash

Have you ever wondered why online banking has so many OTPs? It’s because cyber security is a big deal, that’s why you hear it on the news more and more. And while you might think that hackers aren’t as interested in your shopping habits as state secrets, you’d be wrong. Whether you are a global superpower or an undercover cat blogger, your data is valuable. Let me explain why “password123” won’t cut the mustard and how two-factor authentication is a must have.

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Pomegranite 2020

2020: the year of surrender

By Sarah

The question I’ve been chatting to Liz about this morning is:

What do you say in a “Happy holidays!” blog after a year like 2020 without sounding like a trying-too-hard-bit-off-the-mark Hallmark card? All that makes sense to us is to be honest and real.

For me, this year has been about surrender. Never before has a lesson been delivered with such quiet (and sometimes loud) insistence.READ MORE

What is 5G? And should we fear it?

What is 5G? And should we fear it?

By Tom

Photo from AR on Unsplash

There’s a lot of bad press when it comes to 5G, whether it be conspiracy theories linking it to Covid-19 or headlines slamming the country’s newest ISP, Rain – the biggest advocate of the new technology. Much like cryptocurrency or blockchain, it’s become a buzz term that’s thrown around a lot, but not always understood. I decided to take a look into what it actually is, because I too had jumped on the bandwagon without even knowing its tune.

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The manufactured gamer

The manufactured gamer

By Jesse 

Photo from Lucie Liz on Pexels

The nature of video games is change – the objective of every game is to get bigger and better and that’s exactly what’s happened with the video game industry over the years.

We’re at the stage where AAA games are going for R800 – R1200 per copy, e-sports events are so popular they’re being hosted on live TV, and the industry has become a massive multi-billion dollar cash cow in which the most surprising companies are successfully investing their marketing budget.

But why has marketing to gamers become so popular recently? And why does so much of it look so similar?

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Speaking to the 5 Love Languages at work

Speaking to the 5 Love Languages at work

By Melissa

Photo by Ketut Subiyanto from Pexels

We all give and receive love differently and understanding the love languages of those around us goes a long way in nurturing relationships. Insight into how your partner, friend or co-worker prefer to receive appreciation or affection enables you to affirm them in a language they understand.

Interested in seeing if one could apply the 5 Love Languages at work, we at Pomegranite took the 5 Love Languages quiz again to brush up on our knowledge. READ MORE

social media and human rights advocacy

Social media & human rights advocacy

By Mulesa

Photo by Mike Von on Unsplash

Social media can be a powerful advocacy tool. From mobilising action around a certain cause to raising awareness about violations of our rights, from building relationships with other organisations to amplifying fundraising efforts, there are many ways that organisations whose work focuses on the advancement of human rights can use and have used social media to further their work. They have adopted similar approaches when it comes to creating their social media strategies and, over the last few years, five major marketing trends have emerged.READ MORE

self-care

Self-care: more than just a buzzword or marketing ploy?

By Mulesa

Photo by Jared Rice on Unsplash

What does self-care mean to you? Nowadays it feels like the term is thrown around with little thought as to what it means exactly. Self-care has become synonymous with bubble baths, marathon shopping sprees and stuffing your face with decadent baked goodies while binging on your favourite Netflix shows, but it can be so much more meaningful than that. In her enlightening and moving TedxCrenshaw Talk on the subject matter, public health specialist, Portia Jackson-Preston, discusses the missing ingredient from self-care as we understand it today. This was the inspiration behind my skill share on self-care.READ MORE

Jesse Jason

Meet Jesse

In a year like this one, with all its challenges, we feel very lucky to have been able to grow our team. Even luckier to have found someone as lovely as Jesse, who is our newest project manager.

Knowledge sponge and free-thinker. Cat mom of three. UCT Fine Arts graduate, painter, and self-taught techie. Practiced multi-tasker and project juggler. Competitive perfectionist who loves a good challenge. Professional book re-reader. Loves starting new series and never finishing them, gaming, gyming, and solving puzzles.

We knew we liked her right from the moment she completed the test in the application process by adding her own spreadsheet; spreadsheets, incidentally, are Liz’s love language.READ MORE

Pomegranite sabbatical

The audacity of a sabbatical

By Sarah

A little while ago I spent a few weeks on a friend’s beautiful farm in the Eastern Cape. Every day I would wake up at sunrise and go for a solo walk to a particular rock where I would sit sipping my coffee, listening to the cows in the distance, the birds, the river, the complete not-city-ness of it all.

Sometimes, in the evenings, I would chat to my friend’s husband and ask him questions about farming, which is potentially the most polar-opposite job to my own.

How do you burn a firebreak, like really? (Spoiler: completely still days aren’t actually ideal for this activity. How interesting?)READ MORE

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