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Adulting 101
Jun 27, 2022

We’re in a book about how to be an adult

By Sarah

Even though we’ve done this for nine years now, it’s still hard to think of ourselves as experts when it comes to starting your own business. When feminist writer and researcher, Jen Thorpe, asked us a few questions about entrepreneurship for her latest book, Adulting 101, it was fun to stop and reflect. There’s something about reading your own words in print that imbues them with a weight they don’t seem to have when they live in your head.READ MORE

keep trackin google analytics
May 25, 2022

Keep on trackin’

By Melissa

Photo by Oskar Kadaksoo

In March this year, Google Analytics announced that Universal Analytics (UA) – the web analytics tool we’ve been using since 2012 – would stop processing hits in July 2023.

READ MORE

the future is female
May 4, 2022

More words to cut from your emails

By Liz

Years ago, I wrote a blog about why you should cut “just” out of your emails. The feedback we’ve had about that blog, even years later, has been huge. I think it strikes a chord with so many people because it shines a light on words and phrasing that can be so profoundly limiting without us even realising it.

I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share this tool with you.

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The (very) basics of digital video
Apr 28, 2022

The (very) basics of digital video

By Tom

In an age of Netflix and TikTok, video has never been more prevalent in everyone’s lives, but how much do we all know about the mechanics of this medium that so dominates our day-to-day? With this question in mind, I dived into the topic of video basics (specifically in the digital space), and then shared my research with the rest of the team as a skills share.READ MORE

Apr 21, 2022

Meet Charlotte

By Sarah

In Charlotte’s second interview, once she’d had a few interactions with us in various forms, I asked her the same question that we asked everyone in the application process: Why do you want to work at Pomegranite?

She said it was the first time she’d had an interview that didn’t feel like an interview. It was just human.READ MORE

WhatsApp: the business marketing tool
Apr 18, 2022

WhatsApp: the business marketing tool

By Tom

Step aside Salesforce, WhatsApp is ready to take your venture to the next level. WhatsApp’s business products and services are catered to those both big and small (budgets included).

Aptly named WhatsApp Business, this product offers a whole host of free features that makes it easier to connect with your customers, as well as showcase your output. For those looking for more, the WhatsApp Business API opens up a whole world of possibilities, including automated chatbots and integrations.READ MORE

Natalie Jepson Pomegranite Consulting
Apr 1, 2022

Meet Natalie

By Sarah

When Natalie applied for a position at Pomegranite, she said:

“I have been following the Pomegranite journey for many years and admire the agency, the culture and your incredible work. I have always kept an eye open for potential job openings. I love that the agency has a majority female team too!”

This made Liz giddy – her own words. So, naturally, we interviewed her. And then sent her a writing test. And then invited her for a second interview. And we beamed.READ MORE

Why the fantasy with fantasy sports?
Mar 11, 2022

Why the fantasy with fantasy sports?

By Tom

I am a live sports addict. If there is a competition taking place between teams or individuals on the other side of the globe, I’m likely tuned in. Whether it’s cricket, football, hockey, motorsport, rugby, tennis and everything in between, I can get into it. There is one offshoot of sports I haven’t picked up yet though: fantasy sports. So I thought I’d explore the topic for my recent skills share.READ MORE

Mar 2, 2022

Crowd psychology and impact marketing

By Anja

Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man? Maybe you’re misreading the situation… You tell yourself it’s none of your business. It’s not your responsibility. You’re in a crowd of people and nobody else has said anything either.

Enter, the bystander effectREAD MORE

Feb 11, 2022

Digital marketing lessons from dating apps

By Mulesa

If you haven’t used dating apps, you definitely know someone who has. In recent years, the pandemic and decreasing stigma have led to a boom in their usage and popularity. You’ve most likely heard the horror stories, downright bizarre situations, as well as the happily ever afters. Having used a few dating apps myself (seems like the only way to meet people my age these days!), I could write an entire thesis on this subject but I’ll spare you the salacious details.

Instead, I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.

READ MORE

Blog Banner for Website Content (1)
Feb 4, 2022

Your digital trends update for 2022

As social media professionals, nothing excites us more than keeping up with the latest trends and innovations in the industry. Every so often, we pick up new developments that change the way humans interact with each other and brands online.

Trends are determined by huge, seismic shifts in society, and the last two years have been exactly that. So if you’re feeling like a different person two years into a pandemic, imagine how the digital world has changed.

READ MORE

Jan 31, 2022

An introduction to SWITCH: how to change things when change is hard

By Liz

Behavioural change theory often intersects with our work in digital marketing. We want to compel users towards a certain journey through a website: to fill in a form, to make a donation, or to engage with a social media post. SWITCH by Chip Heath and Dan Heath is my go-to read about how you can lead and encourage changes in human behavior, both in yourself and in others, by focusing on the three forces that influence it.

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Project management digital marketing
Jan 24, 2022

An ode to project management (and MacGyver)

By Sarah

Project management is one of the most undervalued skills in the marketing/communications industry. It’s an attitude I’ve encountered a lot over the course of my career, even within agencies themselves. “Oh, but it’s just project management…”

It’s an attitude I used to have myself.READ MORE

Pomegranite goodbye 2021
Dec 13, 2021

A goodbye to 2021

By Sarah

A few days ago I was with someone during quite a big moment in their life, and they were really emotional. “I’ve been finding that I’m so much more maudlin this year,” they said, smiling through a real fruit salad of feelings.

I’ve been thinking about that a lot, and I don’t think that maudlin is exactly right. It’s more like, over the past two years, we’ve just been cracked open. And so there’s less of a tough shell to deflect difficult things, but it also means that the good stuff pours right in, to the core of us.

At Pomegranite, we’ve been taking turns holding up the ceiling for each other during the tough moments, and revelling in the good together (there has been so much good).READ MORE

Dec 8, 2021

Guy Fawkes and Anonymous

By Jesse

Since this skillshare was originally presented on the 5th of November I thought I’d do something around Guy Fawkes day, to keep it nice and contextual.

The way I got to this topic was that I was thinking of the ‘domino effect’ meme, which features a picture of a man who’s crouched in front of these dominos that increase in size. The idea is to caption the smaller domino with something, and then caption the bigger domino with something that seems wildly unrelated but is actually somehow connected – usually by some convoluted story.

READ MORE

black friday
Nov 26, 2021

How to make the most of Black Friday and Cyber Monday on Superbalist

By Anja

The appeal of Superbalist is clear: it’s local, reliable, has a huge offering, and deliveries and collections are made easy. Superbalist is also particularly good at speedy returns. First tip: returns are processed even faster if you select the option to take them directly to a Takealot drop-off point, instead of waiting for them to be collected.

READ MORE

Your guide to self-care this holiday season
Nov 24, 2021

Your guide to self-care this holiday season

By Melissa

Photo by Réka T.

The holiday season is almost here! We have festive fun with family and friends to look forward to…right? We know that this joyous time can be one of the most stressful too, so follow our guide to not only surviving, but thriving this festive season.
READ MORE

Petfluencer Pomegranite blog
Nov 9, 2021

How to turn your fa-fur-ite friend into a petfluencer

By Melissa

Photo by Karsten Winegeart

The petfluencer phenomenon is a thriving business for their digitally savvy owners. Nowadays, these furry personalities are teaming up with famous brands, selling merchandise and publishing books.

All of this is made paw-sible with the highly engaged online communities hooked on their cuteness and latest antics captured by the pup-arazzi.

Have you been thinking about creating a social media profile for your fa-fur-ite friend? Take a look below for some tips and tricks for making them Insta-famous.
READ MORE

Oct 29, 2021

The future of influencer marketing

By Mulesa

Photo from Gratisography

Love them or loathe them, influencers are a big part of our digital culture and are becoming a fixture in modern-day advertising. Many advertisers and business owners are turning to influencer marketing because influencers have become a conduit through which they can reach audiences in a more human way. I find this concept, which is comparable to the idea of a celebrity endorsement, to be fascinating and thought that a skills share would be a great way to explore it.

READ MORE

Constantia Glen Inspiration Day
Oct 18, 2021

Inspiration day: a wine wind-down at Constantia Glen

By Mulesa

Last month, we took a company poll on what we’d like to do for our next inspiration day. There was an interesting range of suggestions – a music festival (something tells me that Tom was only half-kidding about that), a cooking class (this made a lot more sense after Nicole’s skills share on the art of being a foodie) or surfing followed by some beers in Muizenberg (Sarah made it quite clear that she was serious). Two things that were popular amongst the poll responses – wine and something outdoorsy. A combo of Liz and Melissa’s choices won in the end, and so after a day and a bit of working at CHIPS coworking, we were off to Constantia Glen to indulge in some bubbly, delicious flammkuchen and fun, casual conversation!

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Oct 15, 2021

Reconnecting in-person at CHIPS

By Anja

It’s been a little over five months since we all shared a workspace at Pomegranite. It’s funny to think how working remotely felt quite strange last year, but this year, it’s being together that seemed out of the ordinary. As we walked into CHIPS coworking earlier this month, we greeted each other with a mix of elbows, hugs, laughs and many a “It’s so great to see your legs!” As the second Pomegranite who was onboarded completely remotely, it was strange to think that this was the first time I was actually meeting the people I saw on video almost everyday (the new normal is a fascinating place!).

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