black lives matter

Beyond #BlackOutTuesday: navigating social media during social unrest

By Mulesa

Photo by Clay Banks 

In the past two weeks, our social media news feeds have been filled with news on George Floyd – an African-American man who tragically died at the hands of a white police officer while he was being arrested – and the subsequent revival of Black Lives Matter (BLM) protests in the United States and beyond. In addition to the powerful images of his face and gatherings of protestors in Australia, South Korea and the UK posted over every social media platform, there have been impassioned calls to end violence against black people, systemic racism and police brutality across the world. Closer to home, names like Collins Khosa, Petrus Miggels and Robyn Montsumi dominate news headlines.

Offline activism also moved to the online space with users showing their support for those at the frontlines of protest action using hashtags like #ICantBreathe, #SayTheirNames and #BlackOutTuesday, which was born out of a music industry initiative in the US. Although initially for entertainers, big brands and ordinary people alike joined the initiative, the aim of which was to go silent on social media and use the time to reflect on current events. Users also posted a single black square as their profile picture on Facebook and Twitter or to their grid on Instagram as a symbol of solidarity with the BLM movement. Aside from some of the controversy around the symbolic sea of black squares on social media, the hashtag prompted a much-needed online exchange of information about BLM. It also raised some valuable questions about online activism, especially for digital marketers.READ MORE

Creating a healthy relationship with our smartphones while quarantining

By Melissa

My last blog post focussed on the amount of time we spend on our phones and ideas on how to go on a digital detox.

Coronavirus has many of us glued to our smartphones. Whether it is checking the news regularly, scrolling through social media or keeping up with endless WhatsApp chats, it can quickly feel quite overwhelming. I think it’s incredibly important to look after our wellbeing and practise social distancing from our mobile devices during this uncertain time, but there are ways that we can use the apps on our phones to our benefit and make our stay at home that little bit easier:READ MORE

Mulesa Lumina

Meet Mulesa

Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say.

But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with during these strange times.

Joining us as a junior social media manager, she has a broad range of interests and talents.READ MORE

sabbatical

A six-month sabbatical

By Sarah 

The fact that I was able to take six months off work to travel the world – and that it actually worked – still feels surreal. I am so grateful to the Pomegranite team for helping me make this happen.

I am also so grateful for the timing of it all. Out of six months, we only lost four days as the COVID-19 pandemic escalated and we cut things short to skid onto a hasty plane home. The last one out of São Paulo to South Africa, it turned out.

Sitting in lockdown, it feels almost impossible that we could have visited so many incredible places.

How do you even begin to go about summarising six months of memories, across three continents and 13 countries?

READ MORE