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What to do when you make a mistake

Photo from Pixabay - Liz What to do when you make a mistake I made a mistake recently. While it’s never a great feeling when you mess up, we learned a lot from it, and thought that was worth sharing. Businesses rarely talk about blunders in a public setting.

What happens when a brand collaborates with its Instagram followers

There's nothing quite like a hopping on a bike and feeling the breeze in your hair on a sunset bike ride along the picturesque Sea Point promenade. Childhood memories of riding with "no hands" for the first time, the flying sensation of high speeds, near-collisions

Five random things heard in the Pomegranite office

When you spend a significant amount of time in the same place with the same people, ridiculous things are bound to tumble out of someone's mouth at some point. What makes this even more interesting, is that the Pomegranite office is not just home to

The most powerful marketing tool

Ladies and gentlemen, welcome to a seminar on one of the world's most powerful marketing tool. Is it the hashtag? Is it blogger relations? No. It's word of mouth. Being spoken of highly is the single most valuable marketing tool there is. We can vouch for it - Pomegranite has

Five tips for working with small businesses

Generally, by the time we work with small businesses, they've survived early development, have a strong sense of who they are, and are ready take their marketing and branding seriously. This is never more true than with small businesses in the fashion industry. But how

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