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Five website sign-off tips for clients

So you’re in the final meeting with your web designer/agency, it’s been two months of looking at screen designs, prepping content and, if you’re using WordPress, possibly more time looking at themes and functions. Now the moment is here and the final sign-off meeting has arrived.

Clicking through web pages has never been more gratifying as you compare, load, reload and check content. But are you missing something? Are there things that should be in place before you give the all clear?

Here are my top five items you should ensure are in place before signing off any website.

1) Google Analytics

Google Analytics are blocks of code that are embedded in each page which allow tracking of website data.

2) Favicon

This is the little icon that appears in your browser when you visit a website; it’s more of a branding visual that adds that extra bit of value to any site.

3) Structured URLs

URLs are the links in your browser that load each time you navigate pages; these should mimic or relate to the page they go i.e. if the page you’re going to has the heading “welcome to our business” the URL should reflect this: “http://www.yourdomain.com/welcome-to-our-business”
not
“http://www.yourdomain.com/?=pageid1234422/article/content/welcome”
or something along those lines.

4) Responsive layout

In today’s digital realm with the technology and HTML advances there is no excuse not to have a site that at least adheres to tablet screen size (1024 * 768).

5) Out-bound links actually link outbound

Out-bound links are those links that drive visitors away from your site – for example, an affiliate logo that goes to a different site. Theses links should always open in a new window or tab and should not open a new site over yours.

WordCamp wisdom: 10 takeaways from the 2014 WordPress conference

I realise that it’s been a while since WordCamp – which we went to on 23 October – but we got so much out of the conference that I thought it was worth another quick blog post to share some of the nuggets of wisdom we came away with.

So – here are our 10 takeaways from WordCamp, some of which are from talks and others from our own observations:

  1. “It’s all well and good getting traffic to your website, but your site then needs to be good enough to convert that traffic into leads.” (Chantelle Bowyer)
  2. “Google Analytics help not just with marketing decisions but with business decisions too. There is no more guess work as the cold, hard facts are there.” (Chantelle Bowyer)
  3. “Focus on where the value lies. Speak to your customer – what do they actually need? Don’t give them any unnecessary fluff.” (Matt Cohen)
  4. “All innovation begins with vision. It’s what happens next that is critical.” (Matt Cohen quoting Eric Ries)
  5. Emma Jane Dicks and Code4CT are teaching young girls to code and changing perceptions about women in the IT world. Looking at the demographics of the WordCamp conference (95% male and white) it’s clear just how important the work is that they’re doing. Read more here: http://code4ct.com/
  6. “How a website it written is just as important as the design.” (Noel Tock). We couldn’t agree more with this point and believe that our words background and subsequent approach to website creation are what sets Pomegranite apart in the web development world.
  7. “The biggest compliment you can give WordPress is to just use what you need and leave everything else out. It’s a tool.” (Noel Tock) In other words – don’t blindly follow the theme. Rather focus on what your website actually needs.
  8. “You don’t realise how even educated web users use your interface. UX testing is crucial.” (Dave Perel)
  9. “People are not clicks. They aren’t conversion rates. You need to have a personal touch.” (Nick Haralambous)
  10. And my favourite of the day, something we all need to be reminded of sometimes: “It’s just a job, you do it to live. Not the other way around.” (Tomaz Zaman)
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