When I first used Hootsuite, it felt like I was sitting at the control panel of a spaceship. So many columns, so many posts! What if I end up like George Clooney in Gravity!? But once you’ve got the hang of it – which doesn’t take long at all with this helpful beginners’ guide – you’ll never want to go back. It makes managing multiple social media accounts a breeze, but even for just one account, it helps you run your social media better. I still feel like I’m in spaceship, but now it’s looking down at all the busy planets of Facebookland, the Twitterverse and LinkedInland.
Here are my five favourite things about Hootsuite:
- You can manage it all from one window.
Research has shown that 42% of adults are using multiple social networks so your brand had better be there too. Hootsuite is essentially a dashboard which supports social network integration for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi (I’ve never heard of the last two either) without you having to hop from window to window.
- You can schedule posts.
This cultivates the practice of planning your content which is crucial to good social media management. Being able to schedule posts means that you have to think ahead: figure out what’s coming up, what you want to highlight, what kinds of interaction you want to foster and what content you want to share. This awareness gives your content structure, saves you time and completely eliminates the dreaded morning feeling of, “Oh crap, what am I going to post today?” which generally ends up being something lame, which helps no one.
- You can see action quickly and easily. All of your notifications show up on your dashboard so you can keep track of interactions immediately. You can also read through all of the feeds of all of your platforms in one place. Not only that, you can see your private messages, set up lists and see what you’ve scheduled.
- You can dip in whenever you like. While you can schedule your posts ahead of time, there is nothing rigid about the platform; you can jump in to share something spontaneous or join a conversation at any point.
- You can shorten URLs in a flash. For the times when characters need conserving, Hootsuite has a built-in URL shortener. Simple, quick, easy.
Quite simply, Hootsuite helps you work smarter. It’s integral to efficient working methods like How to Spend Only 10 Minutes Per Day on Twitter.