The manufactured gamer

The manufactured gamer

By Jesse 

Photo from Lucie Liz on Pexels

The nature of video games is change – the objective of every game is to get bigger and better and that’s exactly what’s happened with the video game industry over the years.

We’re at the stage where AAA games are going for R800 – R1200 per copy, e-sports events are so popular they’re being hosted on live TV, and the industry has become a massive multi-billion dollar cash cow in which the most surprising companies are successfully investing their marketing budget.

But why has marketing to gamers become so popular recently? And why does so much of it look so similar?

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