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Hubspot: The marketing empire

By Jesse

Photo by Glassdoor

Let’s talk about HubSpot’s business model, what they’ve done right and what kinds of things any digital marketer can take away from it.

What HubSpot actually sells is a marketing automation tool but the reason they became so successful is because they didn’t just stop there. We all know that if you want to sell something to someone, you have to make sure you’re living that potential reality for the customer to see. For example, I can’t think of a single makeup store I’ve been to where the employees didn’t have a full face of makeup on (I can almost guarantee it’s in their dress code), and even when I worked in retail at Reebok we had to be fully dressed in branded clothing, like a living mannequin to show off the stock.

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The manufactured gamer

The manufactured gamer

By Jesse 

Photo from Lucie Liz on Pexels

The nature of video games is change – the objective of every game is to get bigger and better and that’s exactly what’s happened with the video game industry over the years.

We’re at the stage where AAA games are going for R800 – R1200 per copy, e-sports events are so popular they’re being hosted on live TV, and the industry has become a massive multi-billion dollar cash cow in which the most surprising companies are successfully investing their marketing budget.

But why has marketing to gamers become so popular recently? And why does so much of it look so similar?

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