Ladies and gentlemen, welcome to a seminar on one of the world’s most powerful marketing tool.
Is it the hashtag?
Is it blogger relations?
It’s word of mouth.
Being spoken of highly is the single most valuable marketing tool there is. We can vouch for it – Pomegranite has grown leaps and bounds through recommendations.
Other than always, always delivering a top product with exceptional service, there’s no direct way a business can create these positive conversations. That’s why they’re so valuable – they’re spontaneous and sincere. What brands can do, however, is make the most of the good relationships they have with customers and clients.
For us, testimonials are an important way to show that our clients trust us and are happy that they picked us to work with. They’re so important that we have them scrolling on our homepage and they’re displayed on their own page.
There are a variety of ways that a brand can squeeze every drop from a juicy, happy customer on social media. Reviews, testimonials, ratings, interactive content, forums, discussions and comments are all ways of boosting your brand in conversation which is a huge marketing asset. If it’s positive.
Our view? Build from the foundations. Always deliver and be a pleasure to work with.
Check out these amazing stats about word of mouth. They show why social media software company, Lithium, is expected to acquire online influence measurement company Klout for at least $100 million.