I have always enjoyed words. Spelling tests at school were particularly satisfying for me. While I did once write my gran a letter with the catchy title “Tiptoe through the choolips with me”, I haven’t often had much trouble with spelling.
Since I entered the world of website creation and SEO has become a thing in my life, spelling has taken on a bit of a new spin.
Clients sometimes ask: “How can I be sure that someone will find my website if they don’t spell our company name correctly?”
The answer (as in many cases in life) is: “Because Google is a genius.”
All major search engines (in case you use something other than Google – although I’m not really sure who you are then cos I have never met you) will offer you an alternative word if you present it with a spelling error. The website you were intending to find should therefore be among your search results due to this very clever programming.
Case in point: We recently built a website for a beautiful little eco retreat on the Great Barrier Reef in Australia. It has the tricky name of “Svendsen’s Beach”, which, apparently, only the smallest handful of people manage to spell correctly.
The owners of the eco retreat were concerned that, because people struggled to spell the name correctly, they would battle to find the website if the SEO did not account for all the spelling variations (and there were A LOT).
So Liz and I put Google to the test, using every misspelling of the word “Svendsens” that we could think of. And the result? Google is indeed a little genius, and presented us with the right website every single time. Even when we tried a variation like “Svendensens”.
When it comes to SEO, misspellings are not as much of a problem as they once were. What’s more important is producing interesting, regular content with key words that people are likely to include in their searches.
So, for example, if you search for “luxury eco retreat, Great Keppel Island”, the first result that pops up is none other than the (very lovely) Svendsen’s Beach.