Nelson Mandela Tag

A thousand words: The rise of the visual social network

We’ve said it before – images and video are becoming increasingly important elements when it comes to social media and your online presence. People would much rather watch a quick video clip than read a whole page of text. And if they are going to read a page of text, they’ll be much more likely to do so if it’s peppered with interesting and appealing visuals.

Just look at the top three fastest growing apps in 2013: Vine, Flickr and Instagram – it’s all about the images and video. The online audience is hungry for visually-rich material, and it is the brands that deliver this on social media platforms that are winning followers and recognition.

A recent example from South Africa is the Soweto Gospel Choir and Woolworths’ heartfelt and beautiful tribute to Nelson Mandela – a video that left me with tears and lasting goosebumps.

The infographic below, created by @ManwthePlanigan, unpacks this shift to the visual in the online space, and provides brands with a few ideas to navigate this ever-changing landscape.

visual infographic

Hamba kahle, Tata. Go well.

It’s a strange thing, to feel so much love for someone you never met. Or to feel such grief on hearing that they have died.

But I do love Madiba. We all do. Because he loved South Africa – in the most remarkable way. The lessons he taught this country – and the world – still bowl me over. Nothing and no one make me prouder to be South African than Nelson Mandela.

I couldn’t sleep last night. I sat glued to Twitter, wishing I had a TV, listening to 5fm until the early hours of the morning as South Africans from all walks of life called in to share their collective sorrow. In a country that is so divided on so many issues, it feels bizarrely wonderful to be so united in our love for such a wonderful leader. A wonderful man.

Each new caller said something that touched me. A young, black lawyer who couldn’t get out of his car, he was so struck by the enormity of Madiba’s passing – the enormity of what he had fought for and what he has given us. A nightclub owner who stopped the music and announced the news to the club-goers, who all stood in silence, together. A white woman in a relationship with a coloured man who was so grateful for the freedoms we enjoy that were hard-fought, hard-won.

As the tributes pour in from around the world, the beautiful things that are said make me feel warm and lighter.

Mark Gevisser captures our nation’s feelings so beautifully in the Mail & Guardian: “The words ‘Nelson Mandela is dead’ feel strange in the mouth today, almost impossible to say, given the unique way he was both martyred and canonised during his lifetime. He embodies a paradox: on the one hand we love him for his humanity; on the other, he already passed long ago from the world of the flesh… In person, he was not notably affectionate, but his image beams a very particular sensation: you just look at him and you feel held, hugged.”

Goodbye, Tata. Thank you for all you have done for us – for South Africa and the world. I am honoured to call the same country home. It is a place I love fiercely. And so much of that is because of you.

Hamba kahle. Go well.

[Image source]