Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles. There are some very influential people in the room – CEOs,
As far as social media platforms go in South Africa, Twitter is way up there. In fact – it’s third, with 5.5 million users, as of 2013. (In case you were wondering, Facebook is tops with 9.4 million users, and Mxit is first princess in
Last week saw the South African social media briefing in Jozi, a platform for WorldWideWorx and Fuseware to release their latest figures on social media adoption in South Africa and a discussion with industry leaders. What emerged was an inspiring sense of momentum and a
It amazes me that some brands/businesses are still reluctant to establish a presence on social media. In this day and age? Even the queen is doing it. Earlier this week, the world was abuzz with the news of the impending birth of the #royalbaby – and