Crowd psychology and impact marketing

By Anja

Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man? Maybe you’re misreading the situation… You tell yourself it’s none of your business. It’s not your responsibility. You’re in a crowd of people and nobody else has said anything either.

Enter, the bystander effectREAD MORE

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